What is Market Penetration Strategy, And How Do You Optimally Utilize It?
Nobody starts a brand to see it lose momentum or market share to its competitors. While it may be a silly statement to pass, several brands do make some basic mistakes in their chosen market. Also, an important point to be noted here is that, at times, the mistake need not be regarding what you […]
Vendor Marketing vs In-House Marketing : Which is Cost-Effective?
When it comes to Vendor Marketing Vs In-House Marketing, are you wondering what to choose? Spinta Digital, a digital marketing company in Chennai, India gives you a holistic comparison on what is more cost-effective between vendor marketing and in-house marketing. Take a look below. Vendor marketing has turned out to be a common term used […]
Using The Pareto’s Principle For Your Business
It’s not unusual to see businesses and entrepreneurs pausing to rethink their motives, goals, and strategies. If you are looking for something to help along the way, we’d like to introduce you to the Pareto’s Principle. Heard of it? Of course, you have! But since we love telling stories, here’s the legend behind the Pareto’s […]
Top 8 Marketing Strategies to Try This Year
Many small or growing businesses make the mistake of not aligning their product strategy with their overall business strategy. Developing and bringing a product to fruition has to contribute to the goals of the business in order to be successful. Marketing is the life blood of any organisation that sells products oo services to consumers. […]
Top 10 Tactics for Your Startup Inbound Marketing Kit
Inbound Marketing: A Strategic Approach Inbound marketing is a digital marketing strategy used to attract potential customers, generate qualified leads, and convert visitors into leads. It is a combination of actions- right from crafting valuable content that appeals to your target audience, driving organic traffic from search engines, and social media posts to influencer marketing- […]
The Ultimate Guide to Inbound Marketing Strategy for your E-commerce Business
Great! Now that you have decided to start an ecommerce business. Let’s get into the integrities to build your brand to greater heights. While researching how to launch your e-commerce startup, you would have read about Inbound Marketing. According to HubSpot, “Inbound Marketing is a business methodology that attracts customers by creating valuable content and […]
The Power of Personalization in Inbound Marketing: 4 Easy Ways to Create a Tailored Customer Journey
Chances are you are already a part of several tailored customer journeys where brands have crafted seamless experiences by engaging with you in order to understand and map your customer journey stages. Don’t believe us? In the last two weeks, think of all the instances: -When you have received an anniversary or a special birthday […]
The 5 Step Process To Write Cold E-mails That Actually Work
Are cold emails worth the effort? Will anyone respond? The first thought when you hear cold emails is SPAM! But do you know what cold emails are? Cold email is an email that is sent to a potential lead that you don’t have an existing connection with. Emails that are a template and very generic […]
Supplement Your Conversion Funnel With Email Marketing
Cold Emailing is not out of the woods yet, it’s evolving. It has become an integral part of a business strategy to stay on top in a competitive market. Your business needs new customers and you can’t just sit around day after day waiting for them to come to you. You need to identify your […]
Connect with your customers: Unleash the power of storytelling in your marketing strategy
A picture is worth a thousand words. Indeed true. Also true, a Story is worth a million dollars. Storytelling has predominantly been a crucial component of social communication, and it is still indispensable in digital marketing today. A compelling narrative will engage viewers, build an emotional bond, and help a brand stand out in a […]