Brand Refresh – 5 Steps to Rebrand your business without losing your identity.

Are you thinking about rebranding your business? Are you worried you’ll lose your identity in the process? Rebranding can be a daunting task, but it is necessary for businesses to remain competitive and attract new customers. However, it’s important to approach the process with care and consideration to avoid alienating your existing customer base. Have […]

Brand Naming Strategies: How to Choose the Right Name for Your Brand

When it comes to building a successful brand, choosing the right name is crucial. Your brand name is frequently the first impression your customers have of your company, and it can have a significant impact on how they perceive your brand. A well-chosen brand name can help establish trust, drive brand loyalty, and set you […]

Brand Guidelines: How to Ensure Your Brand is Represented Consistently Across all Channels

Do you ever feel that your brand is all over the place? Are you having trouble maintaining brand consistency across channels? You’re not alone. In today’s fast-paced digital world, it is more important than ever to have a strong and consistent brand presence. But with so many elements to consider, from your logo to your […]

Brand Extension: How to Expand Your Brand into New Markets and Product Lines

In today’s competitive business landscape, expanding your brand is critical to staying ahead of your competitors and keeping up with changing consumer demands. Brand extension, or the process of using an existing brand name to introduce new products or services, can be an effective way to expand your business and reach new markets. Brand extension, […]

Brand Awareness and Lead Generation: How do they go hand-in-hand?

Out of the dozens of shaving razor products in the market, Gillette is one of the clear leaders. This is not to say that they necessarily have the best products, but rather that the company has established itself in the public eye garnering immediate recognition. A company might have a great quality product out on […]

Best ways to grow your email list: Tried and Tested methods

Worried how are you going to increase your email list? Not sure how to target the right audience? Building an email list make look like a herculean task, when doing so remember: How to reach the people The right technique to collect their email ids. The right people to target So once you know how […]

Best Education Marketing Strategies in 2021

A year such as 2021 brings with it a lot of uncertainty, and predicting marketing strategies and trends in the present situation is deemed to be quite difficult. However, educational institutions and universities that want to leverage the situation, by all means, require well-thought-out strategies that will increase their admission rates. With the vaccines slowly […]

Benefits of Implementing Video Marketing for Hotels

Over the years, marketing has become an inevitable part in promoting products and services whatever the business may be. While there are varied forms of marketing that is being implied in today’s business world, online marketing has taken a surge in the marketing world. Marketers across various sectors are now ready to explore the newest […]

Beginner’s Guide To Marketing Automation

It’s a buzzword, it’s pretty famous and many marketers have been going nuts about it…. But, do you really know what is marketing automation? Let me explain… As a brand, everybody wants to build a faithful, recurring relationship with its customer. It does sound simple and easy, but, in reality, it’s far more difficult, tedious […]

Beginners Guide To App Store Optimization

Ever wondered why some apps skyrocket to success while others don’t?  Curious about the secret strategy to boost your app’s discoverability?  Then you are in the right place.  App Store Optimization, a relatively unaddressed area of online marketing, surprisingly has a lot of importance in the scope of branding. Here’s a beginners guide to App […]