Real Estate companies in India are a part of the “industry” list that has a phenomenal benefit via digital marketing.
With its exponential growth rate, real estate investment in India is attracting global attention. The last couple of years has seen a tremendous growth in collaboration of digital marketing strategies for real estate companies, especially in India.
Being a very competitive sector by itself, real estate brands are now taking giant strategies to attract and engage the online population through mediums of digital marketing.
This naturally means, empowering digital transformations for real estate companies in fields like marketing and technology is now more critical than ever. Digital marketing strategies to increase inbound sales and lead generation has become an important factor in strengthening a company’s brand and reputation.
With an increase in customers looking to read and buy online, greater competition with increasingly demanding, digitally savvy customers, digital media has become an important and exciting part of company’s promotional strategies.
To succeed, companies need to embrace digital innovation and seize the opportunities it provides for marketing and communications.
Bring in a social presence for real estate companies.
- Perform social reputation management through social media monitoring.
- Answer queries related to real estate, through forums, campaigns, and blogs.
- Engage users with videos explaining your real estate projects in and around India.
- Search Engine Optimization of your real estate company’s ongoing and upcoming projects.
- Email Marketing where you keep in touch with your real estate buyers from time to time.
- Events to engage buyers and potential buyers.
How can Spinta Digital help Real Estate Agencies?
Spinta Digital is a full-service digital marketing agency headquartered in Chennai, India. We believe in delivering compelling digital marketing solutions to our real estate clients.
Our Real Estate Marketing strategies are derived based on client requirements. We believe in providing tailored digital marketing strategies that focus precisely on what a client wants, be it, leads, branding etc.
Our marketing strategies are holistically divided into the following mediums.
Search Engine Optimization
Search Engine Optimization is one of the most useful techniques that benefits real estate companies in India. Although the long term, a well-planned out SEO strategy, and right keywords can help in generating extremely strong organic leads for your real estate company.
Social Media Marketing
A real estate agency should trust its brand on social media. Be it your upcoming, ongoing or even a completed project its important to push it online, especially in the social channels to generate a wide range of brand audiences.
Here’s a look at what we had done for Etica Developers as a part of their social media design.
Content Marketing
Digital marketing for real estate companies in India can be fundamentally processed through Content Marketing techniques.
Content is always the king when it comes to attracting top leads. Spinta Digital’s content marketing strategy is driven to help real estate agents gain the best potential buyers for their real estate companies.
Content marketing strategies are mostly classified into –
- Blog outreach 2. Forum 3. Articles.
Most content marketing strategies are again, long term as it takes a considerable amount of time for users (in this case, potential buyers) to get accustomed to what’s happening in the real estate medium.
Landing Pages
Landing pages are one of the most important assets of digital marketing, especially if you have marketing campaigns as a primary part of your agenda.
When it comes to digital marketing for real estate companies in India, landing pages play a fundamental role. Landing pages are totally different from a web page. A web page speaks about your brand holistically, whereas, a landing page is more structured and focuses on your project in particular.
Landing pages are totally different from a web page. A web page speaks about your brand holistically, whereas, a landing page is more structured and focuses on your project in particular.
For example, a landing page for a real estate agency like ‘Appasamy Real Estate’ does not talk about Appasamy brand but speaks for specific properties that are happening in and around the city, it’s pricing, its details etc.
PPC Campaigns
Campaigns are extremely necessary if you are looking to address the audience and generate leads at a short span. PPC campaigns are not just meant for Google but the certain sector of paid audience can be reached through social channels like Facebook and Instagram too.
PPC campaigns are usually attached to their corresponding landing pages to complete a user’s journey through the website.
This journey is always tracked via metrics and analytical tools to help clients understand how their potential buyers are faring in the online mediums.
Email Marketing
Email Marketing is an important aspect of online marketing especially when it comes to dealing with industries like Real Estate. The logic is pretty simple – we are dealing with target audiences who are potentially middle aged. This means, their access to emails is far more abiding than ever.
Email Marketing campaigns can be built around various campaign ideas. For example, you can send in a buyer testimonial of your property or you can send details about your ongoing and upcoming projects. No matter what you do, always remember personalized emails work better and help in reaching out to a wider range of audiences and increase your click through rate.
To Conclude
As mentioned above, the ability to adapt to new-age marketing strategies is now more important than ever for real estate companies in India. Although a lot of brands have been traversing to this section of digitization, a lot more brands are prevailing with old man’s techniques. This means, before it’s too late, it’s extremely important to increase your virtual periscope.
