Why Attribution Models Fail and How to Fix Yours

Introduction: The Attribution Mirage Every marketer wants to know one thing: Which channel actually drives revenue? Billions are spent every year on campaigns, yet when it’s time to report ROI, the data tells conflicting stories. Google Ads claims credit, social media reports its own success, and the CRM says something else entirely. Welcome to the […]

Building a Content Engine That Fuels Consistent Growth

Introduction: From Campaigns to Content Systems Most brands don’t have a content problem they have a consistency problem. They publish bursts of content during product launches or slow quarters, but when growth picks up, content cadence falls apart. Yet the world’s fastest-growing brands HubSpot, Notion, Gong, and Adobe don’t rely on one-off content pushes. They […]

From Legacy to Leadership: How to Modernize a Mature Brand Without Losing Its Soul

Introduction: When Legacy Becomes Liability Legacy is a double-edged sword. It’s the proof that you’ve endured, delivered, and built trust over time. But in the digital age, that same legacy can quietly turn into inertia. Customer expectations evolve faster than your internal systems. Competitors born in the cloud move faster, speak bolder, and adapt quicker. […]

Positioning vs. Perception: The Real Battle for Market Leadership

Introduction: When Strategy Meets Reality Every brand has a strategy. Few have alignment. Executives craft meticulous positioning statements mission-driven, insight-backed, and agency-polished. Yet when you ask customers what that same brand stands for, their answer is often… completely different. That’s the brand gap the silent killer of market leadership. At Spinta Digital, we see it […]

Brand Strategy Is Business Strategy: Why the CEO Should Lead the Brand

Introduction: The Boardroom Blind Spot When CEOs talk about strategy, they talk about markets, growth, and profit. When they talk about brand, it’s often design, marketing, or campaigns. But the truth is this: brand is not marketing it’s meaning. It defines what a company stands for, how it behaves, and why it matters. In the […]

Semantic Search 2.0 How AI Thinks About Your Brand

Introduction: Search That Understands, Not Just Finds The internet used to work like an index card system. You’d type a phrase, and search engines would match it to pages that contained those same words. But that world is gone. Search is no longer about matching strings it’s about understanding meaning. Algorithms have evolved into semantic […]

Optimizing for the Multi-Agent Ecosystem: How to Be Found by AI Assistants Everywhere

Introduction: One Internet, Many Gatekeepers For the past two decades, one algorithm Google’s shaped how information was found. But in 2026, discovery is no longer centralized. Users now ask questions inside ChatGPT, browse with Gemini, summarize with Perplexity, shop via Copilot, or query Alexa. Each assistant has its own data sources, learning models, and ranking […]

E-E-A-T++ How AI Now Scores Trust, Not Just Keywords

Introduction: The End of Keyword Credibility In the early 2000’s, ranking on Google was mostly math stuff the right keywords, win backlinks, climb the SERP. But in 2026, algorithms don’t just read your words they judge your worth. Large-language models (LLMs) like ChatGPT, Gemini, and Bing Copilot decide which sources to trust based on a […]

Adaptive Branding: How AI Is Changing the Way Brands Evolve

Introduction: The End of Static Brands For decades, brands were built to last. Now, they’re built to learn. The traditional branding modelwhere companies define an identity, codify it in guidelines, and protect it for years is breaking down. Why? Because audiences, technology, and culture evolve faster than static brands can keep up. Enter adaptive branding: […]

How AI is Changing the Game for Performance Marketing in 2026

Introduction: From Manual Optimization to Machine Intelligence Not long ago, performance marketing was about human intuition marketers analyzing spreadsheets, tweaking ad bids, and manually segmenting audiences. But as we enter 2026, the game has changed. Artificial Intelligence (AI) has evolved from a buzzword into the central nervous system of performance marketing. AI no longer just […]