Google Business Profile Post Not Showing? (April 2025 Crisis & Solutions)

Last Updated: April 24, 2025

As of today, April 24, 2025, we’re pleased to report that the global Google Business Profile (GBP) outage has been resolved. All previously missing posts have been restored  (unofficially) to live listings across Search and Maps.

Last Updated: April 23, 2025

🚨 Breaking News: A global Google Business Profile (GBP) outage is preventing business updates from appearing on live listings. If your posts, offers, or announcements have vanished from public view, you’re not alone.

At Spinta Digital– An Official Google Partner, we’re tracking this critical issue in real time. Here’s what’s happening, why it matters, and how your business should respond.

Current Situation: GBP Updates Disappearing Worldwide

As of April 23, 2025, businesses across the US, UK, Australia, Canada, India, and Europe report that:

✔ Posts are still publishable in the GBP dashboard.
✔ No error messages appear when posting.
✔ But updates are completely missing from live profiles in Search & Maps.

Why Is This Happening? (3 Leading Theories)

While Google hasn’t officially acknowledged the issue yet, Spinta Digital has identified possible causes:

1. A Major GBP Interface Glitch

• Google frequently tests UI changes. A recent backend update may have broken the “Updates” section rendering.
• Similar incidents occurred in 2023 and 2024, where posts temporarily vanished before being restored.

2. Policy Enforcement Gone Wrong?

• Google may have silently tightened spam filters, causing legitimate posts to be hidden.
• Aggressive keyword usage, excessive links, or low engagement could trigger suppression.

3. Preparation for a GBP Redesign

• Rumors suggest Google is revamping the “Posts” feature to prioritize AI-generated summaries.
• If true, this could explain why manually posted updates are affected.

Immediate Action Plan for Businesses

1. Keep Posting (But Document Everything)

• Do NOT stop scheduling updates—Google may restore missing posts retroactively.
• Take screenshots of each post in your dashboard as proof.

2. Check Alternate Platforms

• Does the post appear in Google Maps but not Search? Test both.
• Try mobile vs. desktop—some users report inconsistencies.

3. Submit a GBP Support Request

• Use Google Business Profile Help

4. Redirect Traffic Temporarily

• Leverage email/SMS marketing to share offers directly.
• Pin a post on social media (Facebook/Instagram) with a link to your website.

How Spinta Digital Is Protecting Client Listings

For our agency clients, we’ve implemented:

✅ 24/7 GBP Monitoring – Automated alerts for post visibility drops.
✅ Alternative Content Strategies – Shifting focus to Google Q&A and product listings.
✅ Direct Escalation Channels – Leveraging Google’s Premier Partner network for urgent cases.

Long-Term Predictions & Preparations

If This Is a Bug:

• Expect a fix within 3-7 days (based on past outages).
• No long-term impact on rankings or post history.

If This Is a Permanent Change:

• Google may replace manual posts with AI-generated summaries.
• Businesses must adapt by optimizing other GBP sections (Images, Q&A, Services).

Final Advice from Spinta Digital

1. Don’t Panic – Widespread issues typically resolve faster.
2. Diversify Engagement – Relying solely on GBP posts is risky.
3. Stay Updated – Follow Spinta Digital on LinkedIn for real-time alerts.

Need Help? Spinta Digital’s GBP Crisis Team is assisting businesses with emergency visibility fixes. Contact us now before slots fill up!