Many marketers believe in the importance of building social media ads to increase traffic for their business. Although organic social media campaigns (if researched and done right) is good for business, leveraging on social media ads takes you a step further.
A few days ago, from a very impulsive research, I realized that not many businesses leverage on building their brands through social media ads – the topmost reason being the fact that there is a proliferating increase in competition within businesses in almost all sectors.
Having realized this result, I also observed that reaching out new people has now become more imperative than before. To support my statement I did an analysis on what really happens online in 60 seconds (by online, I mean social media platforms) and I came up with the following data.
