Social media measurement of your brand is as important as strategic planning, designing and campaigning. Although there are plenty of social media tools available online, it is important to understand the objective, approach, depth, metric, measurement statistics and reports to make optimal use of the tool. These tools are imperative and can help you improve your marketing strategy in the following ways.
1. Know Your Audience
A good knowledge about who is following you is much more important than your number of followers. It’s critical to know about your audience demographics as it allows you to answer questions like:
- What is the age of my average follower?
- Who are mostly my followers? Men or Women?
- Where are my followers from?
By answering these questions you can tailor your messages to your audience. Also, your social media following is a pretty good indicator of your customer base. The data you collect can be used to create new services and products which target a specific demographic or customer avatar.
