Did you know that 81% of consumers need to trust a brand before making a purchase? And 77% are more likely to shop with brands that they follow on social media. Plus, 65% of people are influenced by the brand’s CEO and employees when deciding to buy.
This is a clear indication that brand authenticity and a good online presence matter so much in today’s market.
Branding is an element of fostering trust and genuine connections. Let us explore six types of branding services that help your business deliver an impact.
Types of Branding Services
1. Logo and Visual Identity Design
One of the essential types of branding services includes curating a brand identity that typically incorporates logo and visual identity design. It’s about curating a holistic identity across all domains, packaging and physical store presence.
- Logo Designing: This is at the heart of the visual identity of a brand. We create simple, memorable, and meaningful logos at Spinta Digital. Our offerings among the different types of branding services, aim to portray the company’s mission to the target audience, and trends in that industry, making it resonate with them with effective logo designs.
- Color Palette: Color psychology plays a major role here in types of branding services. We select colors that represent the brand tone—whether professional, playful, or bolder.
| Case Study: Omni Health and Wellness Branding Client Overview: Omni Health is a company committed to attaining optimal TMJ health for patients using a holistic approach characterised by scientific insight within natural therapies. It aims not only to understand the origin of TMJ disorders but also to address those root causes, offering total, compassionate care for improvement in both jaw functionality and the quality of life overall. Objective: To create a logo and a visual identity to represent the company’s specialty in TMJ health aspects of hope, regeneration, and individual care were wanted. Our services: Logo design: We created a logo with rays of the sun that portrays their focus on TMJ care and the rejuvenating, healing aspect of their services.  Font: Tokyo One Solid was selected in order to create a clean, modern, professional, and aligned proposition that reflects the brand’s health and wellness emphasis.  Color Palette: We chose yellow and orange to signify hope, warmth, and rejuvenation while remaining professional and welcoming.  Our services addresses a complete branding solution that resonates with Omni Health’s mission to provide specialised care, as well as giving an uplifting, healing experience to patients. |
| Types of Branding Services by Spinta Digital: Decorise Designs Decorise Designs is an interior designing company based in Bengaluru that specialises in unique and high-quality decor pieces intended to augment the aesthetics and functionality of a space. Our services provided under logo designing are as follows: Logo design: The logo is inspired by the rocking chair, the symbol of leisure, comfort, and opulence. The “D” for the brand does remain connected with the rocking chair by curating a minimalistically orientated-natured logo.  User-centred design: The website is navigation friendly and filled with awesome quality images of the good products presented in layouts that gave star appearances to the products.  |
2. Corporate Branding
This type of branding helps the business to establish a strong brand identity, which comprises advertising, social media marketing and PR.
While corporate branding incorporates logos and advertisements, UI/UX is also an integral part of maintaining a strong digital presence.
Spinta Digital understands that web design and user experience (UX) play major roles in creating platforms that are visually appealing as well as easy to use and navigate.
A seamless UX helps the visitors to interact with a site without any obstructions, while great web design draws attention and enforces the brand identity.
Poor user experience has an 88% chance of chasing away a user from a website, changing consumers’ opinions regarding it, and thus affecting their loyalty to it. On the other hand, a good UX design can amp up conversion rates by up to 400%.
| Case Study: Web Design & UX for Aladdin 365 Aladdin 365 is an advanced digital marketplace created to revolutionise the textile industry by connecting manufacturers, suppliers, and designers together for sourcing and selling textile products globally. Our branding services aimed to offer a platform that will be highly functional and at the same time accessible and engaging to a broader audience.  . User-centred design: We prioritised simple navigation to help users easily browse services, compare options, and complete transactions. Intuitive interface: Made the platform and the app user-friendly with textile suppliers and industry experts. In a nutshell, the user interface was optimised to improve the flow and enhance user experience. Responsive design: Optimised for all devices to give users a consistent and harmonious experience on desktop, tablet, or mobile.  |
3. Brand Messaging and Positioning
This is one of the types of branding services that states what the brand stands for, provides a specific solution for the target audience, and establishes a strong and distinct presence in the market.
According to statistics, 81% of buyers required some form of assurance before purchasing any product, 50% of consumers were more inclined toward brands they were already aware of, and a large majority of them completed a research process online before making any decisions.
| Case Study: How Spinta helped Curapod Position Itself? Curapod positioned itself as the one-stop pain management solution in India with the help of Spinta Digital. Here’s how we strategised: Mission-driven positioning: Curapod is framed as a mission towards a pain-free India, and we helped them establish themselves as a widely recognised product in the industry. Emotional connection: We played off a personal connection via storytelling, featuring a video of founder Surya talking about the brand’s genesis, and then built that personal connection to position Curapod as a trusted ally for the relief of pain in any form.  Strategic promotion: Teaser videos and strategic promotion aroused anticipation and excitement leading up to the Freedom Sale, since Curapod was firmly positioned then as a trusty, efficacious appellative for pain relief. User-derived content: Client stories and experiences substantially reinforced Curapod’s claims to credibility and also amounted to successful conversions.  As a result, the campaign greatly increased Curapod’s brand awareness and produced record-breaking sales of 8 lakh. |
4. Social Media Branding
It involves curating several strategies to stay connected with the target audience on several social media domains by means of growing a group of loyal followers and connecting with them on an emotional level. When done right, social media branding helps more people see and remember the brand and gets customers more involved.
| How Spinta Digital Helped Radheys With Social Media Branding? Radheys, a high-end boutique, wanted Spinta Digital to build a youthful brand identity that combined high-quality clothing with affordable pricing. Here’s what we did as a part of our branding services: Building social presence: We created social media buzz for Radheys by partnering with fashion influencers and experts. Effective content strategy: To support its youthful and stylish brand image, we created new content from Radhey’s collections and customer stories, which boosted traffic by 132%. Targeting the audience: Our smart data techniques and branding services successfully reached our target audience, which resulted in 32% more returning customers.  |
5. Product Branding
One of the most common types of branding involves designing a plan to differentiate your product from your competition and imprinting your unique personality into the customer’s head. It is a special blend of UX, design and an effective brand message. It aims to craft an emotional connection with consumers by smartly delivering the brand’s unique differentiators like design, functionality, quality or user experience in a pleasant way.
| Case Study: Spinta Digital’ Strategy of Product Branding for Zimson Zimson is a premium, aspirational brand that seeks diversity in consumers wanting high-end & great timepieces by sourcing a range of watches from world-class international brands. Here are some examples of the product branding strategies implemented by Spinta Digital: Corporate Gift: Luxury packaging as per custom-designed Zimson brand image. Metro Design: Metro advertisements that are well designed to grab the attention of people in highly populated metro stations with element-orientated advertisements related to Zimson business.  Flag Pole Design: Our branding services implemented branded flag designs for increased recognition at Zimson.  Design Newspapers & Magazines: Print ads for Zimson’s watch collection designed in a specific look that will entice the users, featuring amazing visuals & messaging.  Poster Design for Standee: In-store & event posters to draw the eye and showcase the products of Zimson. Optimized GMB for Zimson: In search of increased local SEO and customer engagement, we ensured that the people searching for our product would make Zimson appear first. |
6. Visual Branding
Visual branding is a type of branding that uses your logos and colours in combination with typography, images, and overall style to establish a single-looking as well as recognisable brand. It has a massive influence on how a brand is viewed by its audience regardless of words, emotions, values, and brand story.
The reason why visual branding is important is because it differentiates your brand, builds trust and makes an actual mark on its customers who have an emotional connection to make their next buying decision.
| Kay Saris — Visual Branding through Photo Shoots Client: Kay Saris brand aimed at providing quality saris with class and traditions. Goal: A design that is glitzy and alluring and pictures that say more than words will convey what a luxury the sarees are, propagating the premium identity of the brand. The strategies we implemented are as follows: Concept & Planning: Our branding services created a solid plan taking inspiration from elegance, tradition and class to lay stress on the saris. Photography: Took painstaking details of the saris with composition & lighting to epitomise luxury and elegance  Post-production/Editing: Improved the image for vibrancy and texture so that the videos in the end reflected premium as per Kay Saris brand guidelines. With effective digital print media strategies we ensured they could grab eyeballs and enhance their brand visibility.  |
Conclusion: Unlocking the Power of Branding to Build Trust and Connection with Spinta Digital
Every brand has a unique story to tell. At Spinta Digital, it is our core mission to help narrate that story in the most cordial way possible.
From logo design through product branding and everything in between, our trained team is committed to enhancing your brand identity and ensuring your connection with the consumers.
We have helped brands to achieve success in today’s dynamic marketplace with our expert branding services. Ready to power up your brand? Let Spinta Digital be your guide in this process!
