What is the ORM in Digital Marketing? – A Breakdown
ORM is the practice of monitoring your online presence and mitigating the risks that come from negative reviews about your business. Whenever you decide to buy something; What is the first thing you do? You do the online research, see options and various providers, check with your friends or family, etc. After this research, you […]
What is Online Advertising? An Introduction to Online Advertising
In today’s digital age, online advertising is more crucial than ever. It is not surprising that mobile ad spending is expected to reach almost $500 billion by 2024, which is quite a notable growth from the $276 billion spent in 2020. Unlike traditional print or broadcast ads, online advertising allows for precise and real-time targeting, […]
The Inbound Marketing Strategy: 5 Key Tactics to Use
Just as a well-nurtured garden emanates its fragrance to attract visitors, inbound marketing works similarly for your business. It serves as the backbone of an effective digital marketing strategy, offering an interactive and engaging journey for your customers. The perfect combination of compelling content and inbound marketing can pave the way for a leadership position […]
How to Boost Your Business Using Social Media Trends in 2024
If you are running your online business in 2024, definitely know that social media isn’t a passive tool in your very active marketing strategy. In 2024 it is not enough to simply be present on digital platforms. To really stand out, you need to play the social media trends to your advantage. Social media trends […]
What is Video Marketing? A quick guide on how it works
Video marketing has become one of the highest engaging avenues for building customer engagement and driving crazy campaigns. Be it animated videos, CGI, short films, demo videos, webinars, podcasts, short videos, live streams, and whatnot! Every video type has its audience and influence. The reason for the boom of video marketing lies in its accessibility, […]
Digital Markets Act (DMA)- An Overview
The Digital Markets Act (DMA) represents a significant step in regulating the influence of major tech companies across the internet. This pioneering European legislation aims to curb the dominance of Big Tech and ensure fair competition in digital markets. What is the Digital Markets Act (DMA)? The Digital Markets Act (DMA) is a new EU […]
How to build your FMCG branding strategy?
The modern mass marketing approach with respect to FMCG has always been challenged by ever evolving scenarios and technologies. The marketing strategies have been reshaped then and now by consumers’ expectations and experiences. What used to be valued before is no longer exciting and is far off from reality. Digital marketing has taken over the […]
The role of AI in shaping customer engagement
The ever evolving ball of customer expectations poses new challenges to the businesses keeping them on toes to stay ahead with customer engagement strategies. Gone are the days to rely on traditional methods of customer engagement thanks to Artificial Intelligence (AI) transforming the scenario. Nowadays, AI is used extensively to reshape the user experiences to […]
Google’s Search Console August 2024 Update | Understanding How AI Overviews Are Logged
If you’ve been keeping an eye on the latest updates from Google, you might’ve seen the news about the recent Google Search Console update and AI Overviews. If not, no worries, we’re here to break it down for you Google recently shared an important clarification about how AI Overviews are handled in Google Search Console’s […]
Branding 101: What is branding and why does it matter?
Brand, what this word ignites in your mind? An experience, a visual, colours, some story, some characters that ruled the brand story, a catchy logo, or maybe a cheeky tune or a line that didn’t leave your tongue humming all day long. A brand is the sum total of all these elements that is perceived […]
