What is Video Marketing? A quick guide on how it works
Video marketing has become one of the highest engaging avenues for building customer engagement and driving crazy campaigns. Be it animated videos, CGI, short films, demo videos, webinars, podcasts, short videos, live streams, and whatnot! Every video type has its audience and influence. The reason for the boom of video marketing lies in its accessibility, […]
Digital Markets Act (DMA)- An Overview
The Digital Markets Act (DMA) represents a significant step in regulating the influence of major tech companies across the internet. This pioneering European legislation aims to curb the dominance of Big Tech and ensure fair competition in digital markets. What is the Digital Markets Act (DMA)? The Digital Markets Act (DMA) is a new EU […]
How to build your FMCG branding strategy?
The modern mass marketing approach with respect to FMCG has always been challenged by ever evolving scenarios and technologies. The marketing strategies have been reshaped then and now by consumers’ expectations and experiences. What used to be valued before is no longer exciting and is far off from reality. Digital marketing has taken over the […]
The role of AI in shaping customer engagement
The ever evolving ball of customer expectations poses new challenges to the businesses keeping them on toes to stay ahead with customer engagement strategies. Gone are the days to rely on traditional methods of customer engagement thanks to Artificial Intelligence (AI) transforming the scenario. Nowadays, AI is used extensively to reshape the user experiences to […]
Google’s Search Console August 2024 Update | Understanding How AI Overviews Are Logged
If you’ve been keeping an eye on the latest updates from Google, you might’ve seen the news about the recent Google Search Console update and AI Overviews. If not, no worries, we’re here to break it down for you Google recently shared an important clarification about how AI Overviews are handled in Google Search Console’s […]
Branding 101: What is branding and why does it matter?
Brand, what this word ignites in your mind? An experience, a visual, colours, some story, some characters that ruled the brand story, a catchy logo, or maybe a cheeky tune or a line that didn’t leave your tongue humming all day long. A brand is the sum total of all these elements that is perceived […]
What to Expect When Working with a Digital Marketing Agency?
Feeling overwhelmed by the digital jungle? You’re not alone. With countless platforms, algorithms, and trends, navigating the online world can feel like trying to solve a complex puzzle. That’s where a Digital Marketing Agency comes in. Digital marketing agencies are your trusty guides through this digital wilderness. They simplify the process and help you make […]
Influencer Marketing | A Beginner’s Guide to working with an Influencer Marketing Agency
Introduction The influencer culture is evolving rapidly. Now is the time to leverage this channel to grow your business. For many businesses like yours, an influencer marketing agency is the only step between them and a chance at unprecedented growth. In this guide, we’ll explore the depths of influencer marketing and how your business can […]
How an Influencer Marketing Agency can help You Tap into New Audiences & Expand Reach
Brands these days are constantly chasing customer’s attention and trust. Customers on the other hand, often resort to trusted people for recommendations and suggestions to make the best out of their product or service purchase. An Influencer marketing agency bridges this gap and helps brands reach their target audience. How? The digital landscape is filled […]
5 Signs You Need to Hire a Digital Marketing Agency (and how to find the ideal one)
Running a business feels like a rollercoaster. You wear many hats – CEO, Senior Manager, Social media whiz, and even a content expert (we get it). But digital marketing can leave you confused in a sea of algorithms. In-house digital marketing can quickly turn into a tricky, time-consuming process. As a Digital Marketing Agency, we […]
