6 factors to consider while identifying your target audience
Every time you look at reaching out to prospects, what’s the first thing that comes to your mind? “How can you reach out to them?”, “ How can you convince them?”, “What kind of marketing strategies is needed to reach out to these people?”…etc. Well, these questions definitely mean you are on the right track, […]
Infographic: 6 Essential Social Media Skills A Marketer Must Have
Ever wondered what kind of social media skills you should have as a marketer? As you all know, managing a social media channel is definitely not an easy task. Perhaps it would have been the easiest job a few years ago but not anymore. Today the role of a social media executive/manager is exceeding expectations! […]
6 Easy Ways to Dominate Your SEO Game as a Startup!
What is SEO? SEO stands for Search Engine Optimization, and it is a digital marketing strategy that helps businesses increase their online visibility and website traffic. SEO works on improving a website’s ranking in search engine results pages by utilizing various techniques such as link building, keyword optimization, and creating engaging content. By optimizing your […]
5 Ways To Increase Brand Awareness In Facebook
As one of the most valuable social media platform to grow your business online; Facebook ranks on top of its competitors with almost 1.55 billion active users per month. This means, increasing brand awareness on Facebook can be considered a blessing to grow your business through social media platforms. Globally speaking, most brands are available […]
5 Types of Chatbots That Will Help Your Small Business Grow
Every chatbot is unique in its own way. For instance, a chatbot on an eCommerce website will naturally be different from a chatbot on a banking platform. In the previous blog, we’ve covered how small businesses can leverage chatbots to their advantage. Here, let’s touch upon the different types of chatbots, their features, applications, and […]
5 Tips for An Effective Lead Nurturing Campaign
Did you know? According to recent data, 96% of visitors who come to your website aren’t ready to buy (yet)! As the consumer journey becomes more complicated, the methods of lead generation and lead nurturing are constantly changing. What is an effective lead nurturing campaign all about? To put it simply, it is the process […]
5 Reasons Why AI and Digital Marketing is a Match Made in Heaven
It is time to embrace the future and take advantage of AI. Artificial intelligence (AI) is transforming the world as we know it, and digital marketing is no exception. In fact, Al and digital marketing are a match made in heaven. With its vast capabilities and potential, AI has already begun to revolutionize the way […]
5 Must have emails to add to your Welcome sequence to engage your customers
Just increasing your email list is not enough having a welcome email sequence allows you to introduce yourself to your subscriber. Also, having a strong welcome email sequence increases your customer engagement. And make them not regret subscribing to you. Did you know? Brands that send a welcome email within the first 48 hours of […]
5 Marketing Trends to Boost your Business in 2020
Digital marketing takes advantage of the various offerings of technology and the internet to establish and promote a brand or business. As the digital world and the allied consumer behaviour continues to evolve at a rapid pace, companies find that they must have the ability to adapt to these changes to maintain their competitive edge. […]
5 LinkedIn Sales Navigator Growth Hacks To Land High Ticket Clients
Is LinkedIn Sales Navigator worth in 2020? So many business owners have this question. The answer is YES, but it also depends on how you are using it. Are you making the most out of it? LinkedIn is the most powerful B2B platform that helps you find top influential decision-makers of small, medium and even […]
