While many industries have been globally impacted with indispensable digital marketing strategies, the Healthcare industry however, has been taking a lag behind. Although not totally influenced, many sectors of this industry are yet to understand how a global reach can be attained through digital marketing strategies.
Today, we are going to address this problem. Our blog is precisely going to explain how Digital Marketing Strategies can change the Healthcare Industry globally.
Before we move further into this topic of discussion, we would like to address a few tips and trends that has prevailed for quite a period of time. Our tips, listed below, would give you an idea on why we believe it is important for any Healthcare Sector to venture into digital marketing.
- Tip – Professionals in the healthcare industry have an obligation to create educational content that could be shared across social media that will help consumers about health-related issues.
Trend – When it comes to dealing with their health, over 40% of consumers say that facts found through social media affects the way they deal with treatments. - Tip – Healthcare industry has to adopt to new forms of communication platforms to address the consumer sector.
Trend – People between age group 18 to 24 are twice more likely to discuss health-related things on social media than people belonging to age group 45 to 54. 90% of respondents, aged from 18-24 years said they would trust medical information shared by people on their social media networks (Search Engine Watch). - Tip – Healthcare industry have a necessity to adapt themselves through mobile apps with their consumers that benefits in the longer run.
Trend – 19% of owners of a smartphone have at least one health app on their phone. The most popular types are weight, diet, and exercise apps. This figure depicts the need for your healthcare organization to look into possibly launching a health related app focused on your specialty. - Tip – Healthcare professionals have to realize that a new trend has emerged, which shows that a lot of people are comfortable in perceiving the Internet to be beneficial for the exchange of relevant information even about their health. This naturally means, its now more imperative than before to engage such consumers through trusted online communities.
Trend – According to a recent study, 54% of patients are comfortable with their providers seeking advice from online communities to better treat their problems. - Tip – Healthcare professionals have to adapt to independently manage their profiles through online mediums.
Trend – According to MedTech Media, 31% of healthcare professionals use social media for professional networking. Social Media helps in professional development for healthcare workers from networks such as LinkedIn, Twitter, and Facebook. - Tip – Hospitals have to brand their niche on social platforms to empower people about their facilities and treatment. Hospitals have to use this platform to indicate their authenticity and transparency about their care delivered to increase patients trust.
Trend – As per DC Interactive Group, 41% of people reported that social media would affect their choice of a specific medical facility, hospital, or a doctor. Social media is, therefore, a vital channel for healthcare players to focus on. - Tip – Hospitals have to be there when a user looks for them – digitally!
Trend – Google’s Think Insights has shows 119% increase every year in YouTube traffic to hospital sites. This depicts that video marketing could work better than other forms of content to convert traffic and leads with more efficiency. The hospital facilities should create video content based on patient stories, interviews, and others.
