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Explainer Videos: Using Video Marketing to Simplify Complex Ideas for Your Audience

Imagine you’re sitting in a meeting with a group of high-level executives. They’re discussing a new product that your company is launching – one that could potentially revolutionize the industry. 

But there’s a problem. The product is incredibly complex, and even the most experienced executives are struggling to understand it. The tension in the room is palpable, and you can feel the pressure mounting. The success of the entire project rests on your ability to communicate this complex idea in a way that everyone can understand. 

What do you do?

In today’s fast-paced and information-rich environment, businesses face the challenge of communicating complex ideas to their audience in a manner that is both engaging and easily understood. This is where corporate explainer videos come into play. Explainer videos are an effective tool for simplifying complicated concepts, making them easier to understand and retain. This article will discuss how corporate explainer videos can be used in tandem with video marketing strategy to simplify complex concepts for a business’s target audience.

What is a Corporate Explainer Video?

A corporate explainer video is a brief, animated video that clearly and concisely explains a product, service, or concept. These videos are intended to simplify complex ideas so that they can be understood by a wider audience. They can be used to introduce a new product or service, explain a complex process, or simply promote a brand.

The Benefits of Corporate Explainer Videos

There are many benefits to using corporate explainer videos as part of your video marketing strategy. Here are just a few:

Simplify complex ideas: 

One of the main advantages of corporate explainer videos is that they can break down difficult concepts. Products and services that are difficult to understand because they are technical or complicated can make it challenging for potential customers to see the value in those products and services. Explainer videos in video marketing can help to overcome these barriers and make your message more accessible by breaking complex ideas down into simple and easy-to-understand terms. 

Engage your audience: 

Corporate explainer videos are also very engaging, which makes them an excellent way to capture your audience’s attention and keep them interested in your message. Video content is more engaging than text or static images and can help you create an emotional connection with your audience. Using compelling visuals and narrative story-telling techniques, business/product explainer videos can help you connect with your audience on an emotional level, which in turn can increase brand loyalty and customer retention.

Increase brand awareness: 

One more advantage of corporate explainer videos is that they can boost brand awareness and promote your company. By sharing your video on social media and other online platforms, you can increase your visibility and reach a larger target audience. This can help attract new customers and drive traffic to your website or online store.

Improve conversion rates: 

Explainer videos can also help to improve conversion rates because they provide your audience with a clear understanding of the product or service that you offer. By explaining the benefits of your product or service in a clear and concise way, you can build trust and credibility with your audience, which can eventually lead to more sales and conversions.

How to Create a Corporate Explainer Video

Creating a corporate explainer video may seem daunting, but it doesn’t have to be. Here are the steps you can follow to create an effective explainer video:

Define your goal: 

The first step in creating a corporate explainer video is to define your goal. What do you want to achieve with your video? Do you want to introduce a new product or service? Explain a complicated process? Or simply promote your brand?

Write your script: 

Once you’ve defined your goal, the next step is to write your script. Your script should be clear, concise, and engaging, and should focus on simplifying your idea for your audience.

Choose your style: 

There are many different styles of explainer videos, from animated to live-action. Choose the style that best suits your brand and message.

Create your visuals: 

Once you’ve chosen your style, the next step is to create your visuals. This may involve creating animations, filming live-action footage, or using stock footage.

Record your voiceover: 

The next step is to record your voiceover. Your voiceover should be clear and easy to understand, and should match the tone and style of your visuals.

Add music and sound effects: 

Finally, add music and sound effects to your video to enhance the overall impact and engagement.

In conclusion, corporate explainer videos are a versatile and effective marketing tool that can assist businesses of all sizes in simplifying complex concepts, engaging their audience, increasing brand awareness, and boosting conversions. By employing captivating visuals and narrative techniques, these videos can aid in establishing an emotional connection with your audience, thereby fostering business growth and success.

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