Are you ready to transform your sales strategy and see a remarkable boost in your conversion rates?
With the right lead nurturing techniques, you can increase your conversion rates by up to 5x or even 10x! Let’s get started!
What is a good sales conversion rate?
A normal sales conversion rate is generally between 1% and 5%; however, it greatly depends on the business and its target market.
For instance, the rate for e-commerce websites is generally 2 – 3% while rates for lead-generating websites can reach 5 to 10%.
The secret of raising your conversion rate is appealing to your audience and providing them with a great user experience.
Testing various encompassing lead nurturing strategies, such as great offers or easy checkouts, on A/B systems can also be beneficial.
In the end, strive for what is popular among your clients, and don’t be hesitant to enhance your adopted lead nurturing strategy with respect to the target audience and industry trends. Let’s get started!
Best Lead Nurturing Strategies
1. Targeted Leads: Your Path to Higher Conversions
Are you looking to maximise sales conversions? The solution is lead nurturing! Rather than running after uninterested leads, it is much better to focus on the interested ones.
When your funnel consists of quality leads only, that is when you can focus your marketing efforts and make them count.
For instance, when you take care of these interested prospects, you don’t only sell to them, you also cultivate a relationship that will center them on becoming your customers for life. Below is the pie chart representing five ways to generate effective leads:
It means your conversions will sit well with your mission, vision, and core values hence less time will be spent pushing for sales and more time strategising on the right course of action to take. Lead nurturing can make a big difference in your sales conversions!
| As per sources, 50% more sales-ready leads are produced at a 33% reduced cost by businesses that excel at lead nurturing. |
2. Add Exit-Intent Popups: Don’t Let Visitors Slip Away!
Have you ever encountered a notification that appears to you just a moment prior to your leaving the website? That is known as exit-intent popups!
And here’s the most interesting thing about them – such small tools can increase your conversion rates by as much as 30%.
Now, what’s the mechanism behind the magic of this lead nurturing strategy? The moment the user is about to go back, an exit intent popup pops up with a compelling message.
This is the best moment of interactivity – present a tempting offer or discount to the user so that he does not leave.
It all has to do with managing the attention of the users so as to take them to some form or the other —whether buying, subscribing, or even just going deeper on the site.
| Ready to boost your engagement? Come explore our services! We specialise in branding, media, and more to elevate your business. |
3. The Power of Email and Targeted Content for Building Connections
Readers appreciate email communications as they contain useful information aimed at them and it helps win the customers’ trust gradually.
As per reports, 47% of marketers argue that email marketing is the best tactic in lead nurturing.
But don’t just take our word for it – let the numbers speak for themselves.
56% of marketers mention that targeted content is the most critical factor in a lead nurturing strategy.
Below is the bar graph illustrating these insights:
To summarise, email marketing is a very powerful tool in any business’s arsenal especially when one seeks to create worthy content that attends to the needs of the targeted audience.
So combining both these lead nurturing strategies for prospects and budding customers will enhance their chances of conversion.
4. Create Killer Product Demos
Including an interactive product demo on your website enables prospective buyers to test out your offering and assess its worth.
55% of visitors engage when demos are included in an existing website, while 89% of visitors interact with demos on landing pages.
Do not fret—we will assist you in designing and constructing intriguing product demos that are indeed appealing to the target audience. Here’s how to build this lead nurturing strategy:
- Know your Target Market: Conduct a thorough study to know what they want and their pain points so that you avoid creating a demo that will not meet their expectations.
- Showcase Key Features and Benefits: Describe to the audience the main features of your product and at the same time show them the benefits which will satisfy their requirements.
- Present Practical Product Applications: Demonstrate how the product can be used in day-to-day functions, bringing out its usefulness and capability.
- Use Transactional Features: Prepare the demo in such a way that it can be used interactively, enabling the end users to operate the product actively.
- Apply Lead Generation Strategies: At the appropriate time, ask the target audience to fill in their contacts to access the demo, and at the same time, try to maintain their interest.
5. The Importance of Mobile Optimisation for Your Website
In the modern world where everything is related to the use of mobile devices, optimising a website for mobile devices comes as a necessity.
A mobile-friendly site guarantees that the site’s content will load fast, that the navigation will not be a problem, and that the content is well suited to small screens minimising the chances of users clicking away.
Added to that, since more than 70% of the population use their mobile devices to access Google, search engine ranks also favour mobile-optimised sites making them visible.
This fluidity makes it easy for users to browse, fill in forms, and make purchases which in turn increases the rate of conversions.
Well, this proves that mobile optimisation is beneficial in improving customer satisfaction and also increasing overall returns!
6. Harness the Power of Chatbots
When you employ measures to generate leads from website visitors, it is also important to respond to any possible queries that the visitors may have. How do you offer help round the clock?
Now let the facts talk!
Chatbots can reach 70% conversion rates in some businesses. According to company executives, chatbots have increased revenue by 67%. Additionally, bot interactions are the starting point for 26% of all sales transactions.
With the use of live chat, a customer’s hesitation towards a brand can be identified immediately. Encouraging them in ways that are both respectful and helpful, allows them to make the purchase and quite easily, close the sale!
7. Enhance the Effectiveness of Your CTAs
One of the most important factors that enhance lead generation is a strong call to action (CTA).
Make sure that CTAs are concise, interesting, and well-positioned on the site. It should be a prompt of what the user should do next like join a newsletter, get a resource, or even ask for a demonstration.
Implementing changes to experiments that examine the interface including the placement and design of buttons can also positively assist in more effective sign-ups and interaction with the users.
Final Thoughts
At Spinta Digital, our core focus on lead nurturing strategies is effective in converting prospects into customers. We create useful content and design email campaigns to further engage the prospects at each step in the process.
We help build specific interactions emphasising relationship marketing rather than the traditional marketing paradigm because we want your prospects to feel appreciated and up to date with your brand.
With our experience, we help you convert and also retain your customers for a longer period. Contact us today and let us improve your lead nurturing activities and help you accomplish your objectives!
