Introduction A New Energy Story, Told with AI
In the renewable energy market, speed and education are everything.
Solar companies like Truzon Solar aren’t just selling panels they’re selling trust, innovation, and a promise of sustainability.
When Truzon approached Spinta Digital, their biggest challenge wasn’t product quality it was content velocity.
They had a strong offering and local recognition but struggled to produce engaging, consistent video ads that explained their benefits and generated quality leads.
Traditional shoots were slow, costly, and hard to scale.
Our mission:
Transform their video marketing into an AI-powered content engine one that delivers speed, scale, and measurable performance.
The Challenge – Awareness Without Conversion
Before working with Spinta, Truzon Solar faced three key obstacles:
High Production Delays — It took nearly a month to produce a single ad campaign video.
Low Conversion Rates — Traditional brand videos were performing well in views, but not in leads.
Complex Product Messaging — Explaining solar ROI, installation, and government benefits in short ad formats was difficult.
Their average ROAS hovered around 1.9×, and lead quality from digital ads was inconsistent.
They needed a smarter, faster, data-driven solution and that’s where AI video production came in.
The Strategy – Turning Technology into Storytelling
We began with a creative and data audit across Truzon’s existing campaigns on Meta and Google.
Our insights revealed:
- 70 % of users dropped off before the 6-second mark.
- Ads focused too heavily on specs, not on lifestyle benefits.
- Most leads came from simple explainer creatives, not cinematic brand videos.
This shaped our new direction:
“Educate through storytelling not selling.”
We then mapped out a 3-tier video campaign structure powered entirely by AI:
|
Stage |
Objective |
AI Video Type |
|
Awareness |
Spark curiosity |
Lifestyle-based explainer using Sora |
|
Consideration |
Build trust |
Founder-led narrative via HeyGen avatar |
|
Conversion |
Drive inquiries |
Personalised offer ads generated through Google Flow |
Each video had a unique tone, length, and CTA but shared one consistent visual identity.
The Creative Process – AI Meets Solar Innovation
Step 1: Script & Concept
Using our AI Script Engine, we created multiple short-form narratives focusing on savings, sustainability, and simplicity.
We tested 5 hooks:
- “Your rooftop can pay your power bill.”
- “The sun’s free. Why isn’t your energy?”
- “Switch to solar. Save for decades.”
- “Every sunrise brings you profit.”
- “Solar made simple, with Truzon.”
Step 2: Visuals & Voice
- Sora generated cinematic rooftop visuals showing energy transitions.
- Kling animated realistic scenes of homeowners watching savings grow.
- Eleven Labs produced warm, conversational narrations.
- HeyGen created the founder avatar for brand trust messaging.
Step 3: Localisation
We then used Google Flow to auto-translate and format each ad for English, Hindi, and Tamil reaching every regional market instantly.
Execution – From Idea to Ad in 5 Days
Instead of a 4-week shoot cycle, Truzon’s new campaign pipeline was ready in less than 120 hours.
Deliverables:
- 8 video ad variants (3 awareness, 3 consideration, 2 conversion)
- 3 language versions
- Meta + YouTube ad formats (16:9, 9:16, 1:1)
- Branded graphics, logos, and music beds integrated automatically
Everything was AI-generated, reviewed by our creative team, and launched with an initial 15-day test budget.
The Results – Data That Speaks for Itself
Within the first 30 days, the results were clear:
|
Metric |
Before (Traditional) |
After (AI Campaign) |
|
Video Production Time |
25–30 days |
5 days |
|
Cost per Video |
₹3–4 L |
₹70 K avg. |
|
CTR |
0.9 % |
2.6 % |
|
CPL |
₹360 |
₹190 |
|
ROAS |
1.9× |
3.8× |
|
Avg. Engagement |
8 sec |
18 sec |
|
Leads Generated |
+128 % increase |
The ads didn’t just perform they scaled profitably.
Truzon was able to double campaign frequency while cutting creative spend by more than half.
What Made the Campaign Work
Emotionally Resonant Messaging
The AI-generated visuals focused on families and empowerment, not hardware triggering higher emotional response rates.
Personalisation and Language Localisation
Using Eleven Labs and Google Flow, every video was available in multiple languages and accents a key factor in CTR improvement.
Continuous Optimisation
Data from the first 10 days fed back into Flow’s AI loop, prompting instant regeneration of underperforming ad variants.
Visual Consistency
Even across 10+ videos, every frame felt “on-brand” thanks to our automated template and branding library integration.
The Tech Stack That Powered the Campaign
|
Tool |
Purpose |
|
Sora (OpenAI) |
Generated rooftop, solar panel, and lifestyle visuals |
|
Kling (ByteDance) |
Added motion, transitions, and human context |
|
HeyGen |
Founder avatar and explainer-style messages |
|
Eleven Labs |
Voiceovers in multiple accents and tones |
|
Google Flow |
Automation, formatting, analytics, and version control |
Together, these tools formed a fully AI-driven video ecosystem integrated, efficient, and scalable.
The Human Element – Where Creativity Still Matters
Despite automation, every video passed through our creative team for:
- Emotional rhythm and storytelling refinement
- Brand alignment and compliance
- CTA positioning and pacing
AI provided speed; humans provided soul.
This human-AI synergy is why Truzon’s videos didn’t just look good they performed.
What Truzon Said
“Spinta helped us break through creative bottlenecks we didn’t even realise we had. Our AI videos launched faster, looked better, and converted like never before.”— Truzon Solar Marketing Director
What’s Next – Scaling the System
Following the success of the pilot, Truzon Solar expanded the partnership to include:
- Automated seasonal video launches
- AI-driven retargeting creatives
- Landing page video integration via Flow
By turning one campaign into a creative engine, Truzon built a self-sustaining performance model and we’re now helping replicate it across other verticals like EV and green tech.
Final Thoughts Proof That AI Creativity Works
Truzon’s story proves what’s possible when AI meets strategic creativity:
- 80 % faster production
- 60 % lower costs
- 2× engagement
- 3.8× return on ad spend
This isn’t the future of marketing it’s happening now.
And the brands that embrace AI-powered storytelling early will dominate tomorrow’s attention economy.
Ready to Build Your Own AI Video Engine?
Let’s design an AI-powered campaign that delivers results like Truzon’s fast, smart, and built for scale.
