The Truth: ChatGPT Isn’t Enough Anymore.
In 2023, AI meant one thing ChatGPT.
By 2026, it means an entire ecosystem of tools that think, design, write, test, optimize, and report.
At Spinta Digital, we’ve spent the past year building a complete AI marketing workflow that automates the grunt work, enhances creativity, and accelerates decision-making all without losing human touch.
Here’s the inside look at 10 AI tools we actually use to scale campaigns faster, cheaper, and smarter.
1. ChatGPT 5 — The Strategy Brain
Let’s start with the obvious.
ChatGPT remains our core intelligence layer not for writing, but for thinking.
We use it for:
- Competitor research
- Market analysis summaries
- Concept drafts
- Persona definitions
- Campaign brainstorming
How Spinta uses it:
Before pitching a D2C client, we use ChatGPT to summarize the top 100 reviews of similar products, identify recurring pain points, and outline messaging angles.
It’s not a writing tool it’s our creative partner.
Best for: Research, copy drafts, creative ideation
Pro Tip: Always define the role, tone, and audience persona in your prompt.
2. Perplexity.ai — The Research Rocket
If ChatGPT is the brain, Perplexity is the encyclopedia.
It pulls live web data and citations giving you verified insights in seconds.
At Spinta, it’s our go-to for:
- Industry trend analysis
- Competitor tracking
- Stat-based reports for blogs
Example: When researching “AI in D2C marketing,” Perplexity finds verified 2024 data sources saving hours of Google surfing.
Best for: Fact-based research, citations, trend data
Pro Tip: Use “Focus Mode → Academic” for credible reports & references.
3. Midjourney — The Visual Genius
Words may win hearts, but visuals stop thumbs.
Midjourney is our creative muse for generating visual directions before design production.
We use it to:
- Build campaign moodboards
- Visualize packaging ideas
- Draft ad layouts before shoot
Example: For Taikaaz (D2C millet snack brand), we generated 30 visual themes using prompts like:
“Indian kitchen, golden-hour light, wooden table, rustic feel, product placed beside banana chips bowl.”
It saves our design team 80% ideation time.
Best for: Concept art, visual brainstorming, ad storyboards
Pro Tip: Feed exact brand tones (colors, lighting, mood) into every prompt.
4. Runway ML — The Video Powerhouse
Video editing, reformatting, captioning all automated.
Runway ML lets us turn raw footage into professional edits in minutes.
We use it to:
- Resize long videos for Reels or YouTube Shorts
- Add subtitles + B-rolls automatically
- Generate cinematic visuals for brand videos
Example: For Cobeing Nutrition, we used Runway’s Gen-2 motion tool to create a dynamic motion intro for their collagen campaign without reshoots.
Best for: Video repurposing, motion ads, AI-generated shots
Pro Tip: Pair Runway with OpusClip for mass short-form video generation.
5. AdCreative.ai — The Ad Machine
Ad fatigue is real. AdCreative helps us fight it.
It generates multiple ad variations from one base creative complete with text, layout, and color optimizations.
We use it to:
- Create 100+ Meta and Google ad creatives instantly
- A/B test hooks, color palettes, and CTAs
- Analyze predicted CTRs
Example: For Dear Little (kidswear brand), we used AdCreative.ai to test 20 hooks.
The winner: “Mom-approved comfort for the little chaos makers.”
CTR up 3×.
Best for: Ad copy + design variations
Pro Tip: Train it with your past top-performing ads to fine-tune tone.
6. Writesonic — The Copy Companion
Writesonic is our copy amplifier.
While ChatGPT gives direction, Writesonic provides crisp, brand-safe content with conversion-optimized templates.
We use it for:
- Meta ads
- Google headlines
- Blog intros & summaries
Example: For Sound Life (wellness brand), Writesonic helped us generate CTA variations that improved CTR by 28%.
Best for: Ads, blog drafts, CTAs
Pro Tip: Use its “Brand Voice” setting to maintain consistency across all campaigns.
7. SurferSEO — The Optimization Engine
No matter how good your writing is, if it’s not SEO-optimized, it won’t rank.
SurferSEO helps us bridge creativity with data.
We use it to:
- Build keyword clusters
- Optimize on-page content scores
- Structure H1–H4 SEO outlines
Example: Our blog “Marketing for Wellness Tech Brands” went from page 4 to page 1 after SurferSEO optimization.
Best for: SEO content planning, keyword density
Pro Tip: Always pair with NeuronWriter for competitor-level keyword overlap.
8. Looker Studio + ChatGPT API — The Reporting Duo
Agencies waste hours on reporting not anymore.
We use Looker Studio dashboards powered by ChatGPT API to auto-summarize campaign data every week.
It auto-generates:
- “Top 3 insights this week”
- “Actions for next optimization”
- “Anomalies in ad performance”
Example summary:
“Your top-performing ad this week was emotion-driven, CTR +30% among Tier 2 female audiences.”
Best for: Client reporting, data storytelling
Pro Tip: Customize summaries using GPT’s structured JSON output for consistency.
9. Klaviyo AI — The Retention Wizard
Acquisition burns money; retention builds empires.
Klaviyo AI helps us automate and personalize email + SMS marketing for D2C brands.
We use it to:
- Predict next purchase timing
- Auto-personalize product recommendations
- Generate win-back sequences
Example: For Ramara Farms, AI-driven personalized reminders (“Running low on almonds?”) boosted repeat orders by 38%.
Best for: D2C email + SMS automation
Pro Tip: Integrate with Shopify + Meta pixel for smarter segmentation.
10. Zapier + Make — The Glue That Binds Everything
No stack works without automation.
Zapier and Make (formerly Integromat) connect all our systems from lead forms to CRMs to reporting dashboards.
We automate:
- Meta lead → HubSpot → Slack notification
- Form submission → Email sequence → CRM tag update
- Weekly analytics → Looker → AI summary
The result: Zero manual dependency.
Best for: Workflow automation across tools
Pro Tip: Map every manual task → automate → measure time saved.
Bonus: AI Stack Blueprint — The Spinta Flow
Here’s our end-to-end AI workflow in action:
Research → Strategy (ChatGPT + Perplexity)
→ Creative Ideation (Midjourney + Writesonic)
→ Ad Design (AdCreative.ai)
→ Video Creation (Runway ML)
→ Launch (Meta + Google)
→ Reporting (Looker + GPT)
→ Retention (Klaviyo AI)
→ Automation (Zapier + Make)
Every campaign moves through this AI pipeline ensuring speed, scale, and synergy.
11. Why ChatGPT Alone Won’t Win You the AI Game
Most agencies stop at ChatGPT.
But real power lies in connecting AI tools into one ecosystem.
Think of it like an orchestra:
- ChatGPT writes the notes.
- Runway performs the visuals.
- Looker analyzes the rhythm.
- Zapier conducts the symphony.
- The magic is in the integration.
“AI isn’t a shortcut it’s a superstructure.”
12. The Human Touch: The Final Layer That AI Can’t Replicate
Even with 10 AI tools, one element remains irreplaceable human emotion.
At Spinta, every AI output passes through what we call the Soul Filter:
- Does it feel authentic?
- Is the tone right?
- Will this make a real person feel something?
That’s why our clients trust us.
We don’t let AI replace intuition we let it amplify it.
13. Final Takeaway: Build Your AI Stack Around Strategy, Not Tools
Most marketers start by asking, “Which tools should I use?”
But the real question is, “What problems am I solving?”
Start from the goal → choose the stack → then train your people.
At Spinta Digital, AI isn’t a sidekick.
It’s the backbone of our creative intelligence system.
Because in the next wave of marketing, it’s not the biggest agencies that win
it’s the smartest stacks.
