Recently, I came across Koka Sexton, (Global Senior Social Marketing Manager at LinkedIn) words: “Social selling is the process of using your professional brand to fill your pipeline with the right people, insights, and relationships.”
This got me think about the impact LinkedIn has in today’s world, as opposed to other social media platforms. An excellent place for building relationship with like-minded professionals, LinkedIn plays a lot more impact towards expanding a business as it is more about social selling rather than likes, shares and retweets!
Social Selling on LinkedIn? What’s it’s all about?
As said above, social selling the ability to pull in the right kind of target audience towards your brand by building your LinkedIn profile. Today we are going to address a simple ways which helps you expand your business via social selling on LinkedIn.
Before I get to the gist of these points, first and foremost, let’s look at the basics.
Businesses today, although aware, don’t really interpret the importance of social selling on LinkedIn. However, this is not the case when it comes to bigger companies. According to a recent case study with SAP, the sales pipeline increased by more than 40 percent when SAP’s Inside Sales team implemented LinkedIn’s Sales Navigator. In other words, social selling has crossed the proverbial chasm. We know that social improves the selling and buying process for all parties. Companies such as SAP, Microsoft, and EY are going all in on social selling. (Source)
Therefore, taking a feather out of their cap, here are a few reasons to expand your business via social selling on LinkedIn.
Killer Profiles reflect your Business Ideology!
Your profile is not a resume anymore. Therefore, don’t just make it about you or your achievements. It should be more about your business, your vision and what your plans of your career.
Make your profile a package of your thoughts, actions and future goals.
Your LinkedIn profile is an embodiment of your business goals. This means, before you get into social selling, your profile must cover the following details:-
- Well summarized and crisp information of your goals and how you work as an important contribution to your team.
- What are you looking forward to with building connections and conversations on LinkedIn?
- A platform to build the expertise of your company.
- Future aspirations and goals.
For example, take a look at the image below (Source)
