The Ultimate Starter Guide to Facebook Custom Audience
Facebook has become a top-rated advertising platform for eCommerce businesses. Did you know? Facebook is the biggest social media platform, with 2.5 Billion users! With such an enormous audience base, Facebook allows you to select your niche audience –Facebook Custom Audience. The custom audience allows you to retarget your existing audience that has already visited […]
The Ultimate Guide to Inbound Marketing Strategy for your E-commerce Business
Great! Now that you have decided to start an ecommerce business. Let’s get into the integrities to build your brand to greater heights. While researching how to launch your e-commerce startup, you would have read about Inbound Marketing. According to HubSpot, “Inbound Marketing is a business methodology that attracts customers by creating valuable content and […]
The Ultimate Guide to Dominating Search: Technical SEO Hacks You Need in 2024
You have taken your first step to technical SEO? If you’re here, it means you’ve on your first steps into the intricacies of technical SEO. This all-encompassing guide will walk you through the essentials of technical SEO. We’ll also provide you with a straightforward audit process. Optimizing your website is a must in today’s digital […]
The Ultimate Guide to Digital Marketing for IT Industry (B2B Marketing Strategy)
Implementing Digital Marketing for IT Industry Implementing a “Digital Marketing for IT industry” has been quite an interesting topic for us. Partly because, we find it intriguing and mostly because, “Hello! We love doing digital marketing to businesses in the B2B scale”. A pretty familiar subject among marketers, Digital Marketing has been creating a revolution […]
The Rise of Video Marketing: Tips for Small Businesses to Get Started
Are you a small business owner struggling to reach customers? Do you feel like nothing you try in marketing is working? It can be difficult to stand out and attract new customers in today’s crowded digital marketplace. That’s where video marketing comes in. It’s not surprising that video marketing has taken off in today’s digital […]
The Psychology of Social Media: How to Use Emotional Triggers to Drive Engagement
The digital landscape has revolutionized the way we communicate and interact with one another, and it’s no surprise that social media networks have become a major part of our lives. But what many marketers don’t realize is that there’s a powerful psychological element at play on social network platforms. Knowing how to tap into emotional […]
The psychology of buyer decision-making & how to optimize your content marketing to influence it
A Buyer’s decision-making is highly influenced by their behavior and psychology as a consumer. The science behind how and why consumers buy certain products and services is called consumer psychology. It is the reason why a sneaker with a Nike swoosh is valued over the one without it. It’s the reason why people wait 3 […]
The Pros and Cons of Chatbots: Everything You Need To Know
It is common knowledge that chatbots have revolutionized customer service in the recent past. Here are some of the most mind-boggling facts. According to a study by Invespcro, 67% of consumers from across the globe have interacted with a chatbot for customer support in the past year. According to CNBC, 75 – 90% of healthcare and banking queries […]
The Power of Video Marketing: How to Boost Your Business in 2023
With social media platforms and online shopping becoming more and more popular, video marketing has become an essential tool for businesses to reach and engage their target audience. Video marketing is a powerful way to tell the story of a brand and make an emotional connection with customers. Research shows that consumers are more likely […]
The Power of Personalization in Inbound Marketing: 4 Easy Ways to Create a Tailored Customer Journey
Chances are you are already a part of several tailored customer journeys where brands have crafted seamless experiences by engaging with you in order to understand and map your customer journey stages. Don’t believe us? In the last two weeks, think of all the instances: -When you have received an anniversary or a special birthday […]
