The Rise of Video Marketing: Tips for Small Businesses to Get Started

Are you a small business owner struggling to reach customers? Do you feel like nothing you try in marketing is working? It can be difficult to stand out and attract new customers in today’s crowded digital marketplace. That’s where video marketing comes in. It’s not surprising that video marketing has taken off in today’s digital […]

The Psychology of Social Media: How to Use Emotional Triggers to Drive Engagement

The digital landscape has revolutionized the way we communicate and interact with one another, and it’s no surprise that social media networks have become a major part of our lives. But what many marketers don’t realize is that there’s a powerful psychological element at play on social network platforms. Knowing how to tap into emotional […]

The psychology of buyer decision-making & how to optimize your content marketing to influence it

A Buyer’s decision-making is highly influenced by their behavior and psychology as a consumer. The science behind how and why consumers buy certain products and services is called consumer psychology. It is the reason why a sneaker with a Nike swoosh is valued over the one without it. It’s the reason why people wait 3 […]

The Pros and Cons of Chatbots: Everything You Need To Know

It is common knowledge that chatbots have revolutionized customer service in the recent past. Here are some of the most mind-boggling facts. According to a study by Invespcro, 67% of consumers from across the globe have interacted with a chatbot for customer support in the past year. According to CNBC, 75 – 90% of healthcare and banking queries […]

The Power of Video Marketing: How to Boost Your Business in 2023

With social media platforms and online shopping becoming more and more popular, video marketing has become an essential tool for businesses to reach and engage their target audience. Video marketing is a powerful way to tell the story of a brand and make an emotional connection with customers. Research shows that consumers are more likely […]

The Power of Personalization in Inbound Marketing: 4 Easy Ways to Create a Tailored Customer Journey

Chances are you are already a part of several tailored customer journeys where brands have crafted seamless experiences by engaging with you in order to understand and map your customer journey stages. Don’t believe us? In the last two weeks, think of all the instances: -When you have received an anniversary or a special birthday […]

The Power of Emotional Branding: How to Connect with Your Customers on a Deeper Level

As the sun began to set, Sarah sat in her car with tears streaming down her face. She had just left the mall, feeling more lost and alone than she had ever felt. She’d been looking for the perfect outfit for her upcoming job interview, but nothing seemed to fit or make her feel confident. […]

The Importance of User Experience in E-Commerce: How to Design a Shopify Store That Converts

Are you frustrated with your e-commerce store’s low conversion rate? Do you feel like you’re always behind your competitors in trends and technology? We’re here for you. A successful e-commerce business relies on the user experience. Whether you’re a seasoned e-commerce veteran or just getting started, your website’s user experience can make or break your […]

The Great Princeton Trick on Open AI

Been hearing the term ChatGPT a little often in your everyday conversations? Well, you’re not alone. This whirlwind of a model that crossed one million users in less than a week since it was officially made available to the public, has taken the world by storm for its herculean abilities. The Generative Pre-trained Transformer artificial […]

Google March 2023 Algorithm Update – An Overview

Google & SEO have always been tough nuts to crack. As the digital landscape continues to evolve, search engine giant Google makes it a point to keep up with the changing times by updating its core algorithm. In March 2023, Google released a significant update that caused some ripples in the online community. But what’s […]