We can see so many small businesses that work out of an Instagram page in today’s world. So many new entrepreneurs get instant results from trending posts and videos on social media, and the sales skyrocket immediately. But does this last forever? No, it only lasts till the next company comes up with an even funnier video that goes more viral.
So, what can you do to get lasting attention from your target audience? Paid promotion? Traditional ads? Cold calling? Which is the one key factor you absolutely need to grow your small business in the long run?
It is SEO – Search Engine Optimisation.
Don’t get us wrong. Boosting posts on social media, running ads on Google, and other such marketing methods are vital to turning your small business into a well-known brand. But, as a budding business person, you need to plan ahead and invest in SEO.
But WHY you ask?
We’ll tell you. Now, before we delve deep into the various benefits of SEO, let’s first learn a little bit about it.
In this blog:
· A brief description of SEO. (With a fun example)
· An overall explanation of how people optimise their website
· 5 benefits you can get by investing in SEO
· A free guide to help you get started with your SEO journey
