In this blog:
- What is keyword research?
- Why should you do keyword research?
- 3 steps of keyword research
- A few points to note
Keyword research is the process of determining what search phrases your target audience uses to find businesses and websites similar to yours in search engines.
It is the very first step of the SEO process. No matter how good your content is, without keyword research and SEO, you will not get good results. So, you need to analyze, compare, and prioritize your website’s top keyword opportunities.
After completing your keyword research, you will have learned a lot about your audience, what information they are looking for, and what they are interested in at the moment. Basically, you will be able to identify the trends of different components of your service. You can curate personalized content apt for your audience if you have this valuable information. In addition, the search engine will also understand your company’s services and show your web pages to apt audiences.
Bingo! That is what every person owning a website wants!
Now before we start our keyword hunting journey, keep the following questions in mind during the process:
- How difficult would it be to rank for this keyword?
- What kind of traffic can I expect if I rank for this keyword?
- What should I write in order to rank for this keyword?
- Is it probable that people looking for this term will become my customers?
Have you noted them down? Good! Let’s begin now!
