As one of the most valuable social media platform to grow your business online; Facebook ranks on top of its competitors with almost 1.55 billion active users per month. This means, increasing brand awareness on Facebook can be considered a blessing to grow your business through social media platforms.
Globally speaking, most brands are available on Facebook although the level of engagement and prominence varies. On an average, we found out that 0.5% to 1% of engagement rate sounds good for a brand. However, to keep the engagement steady and increase brand awareness on Facebook and other social media platforms is imperative.
Here are 5 ways you can increase brand awareness on Facebook:
1. Facebook Advertising
Increasing your brand awareness on Facebook can predominantly start with paid advertising on Facebook. If your brand has been shaping well through organic campaigns then you can consider improving engagement with paid advertising on minimal budgets. They are extremely helpful as the ads can be catered to audiences who have similar needs you’re offering.
2. Adapt To Mobile
According to Facebook statistics that were taken on December 2015 ; there are 1.39 monthly mobile active users! This means a mobile-friendly content is imperative every time you think of an online strategy for your brand.
