Ready to leverage LinkedIn’s marketing potential for your organisation? It is no wonder that this platform boasts over 900 million users, making it ideal for B2B marketing.
If you want to explore these untapped user base markets, this is the perfect place. But before we get started, let’s break the biggest iceberg: what is LinkedIn marketing?
In simple terms, LinkedIn marketing entails interacting with others on the platform to market one’s business. Because of its emphasis on business-to-business transactions, it is the perfect platform to target high-ranking executives and business decision-makers.
Initially, it is important to recognise that there is no universally accepted method for utilising LinkedIn marketing for your business.
Since various LinkedIn marketing strategies yield different results for distinct companies, you must explore their capabilities and achieve significant success. Let’s dive in!
Top 10 LinkedIn Marketing Tips
1. Optimise your LinkedIn business page
Did you know that optimised LinkedIn profiles are 40 times more likely to receive opportunities?
To begin with, enhance your profile by adding an interesting company description and professional images for effective LinkedIn marketing efforts.
Up to 62% of B2B marketers generate leads using LinkedIn, according to the latest LinkedIn statistics. And the conversion rates are 2X higher, while the intent to purchase is up by 33%. |
Make posts on useful information routines, interact with the audience by answering questions or comments made by them, and make use of the LinkedIn analytics tool to improve the approach.
You can display your hiring options or products on your profile by adding them to the “Products” section.
An optimised page helps to enhance visibility, establishes brand trust, nurtures potential customers, and creates room for useful connections.
2. Curate Compelling Content Strategy
When designing an engaging LinkedIn marketing content strategy, it is essential to begin the process by outlining specific objectives, for instance, enhancing the brand’s reputation or increasing the number of sales leads.
Assess the interests and concerns of the target audience and then ensure that various types of content like articles, videos, and infographics are included in the mix by performing content audits.
Moreover, it is not essential to have a Premium account to reach your goals, as organic engagement is quite achievable.
By focusing on creating authentic, valuable content, you can leverage this potential to connect and grow your audience without relying solely on paid promotions.
3. Use Employee Advocacy
The sharing of company news, views, and achievements by members of the staff expands your reach as well as helps in winning the confidence of prospective customers and partners. Create ways of rewarding participation thereby promoting a participatory culture.
Research indicates that 4 out of 5 LinkedIn users have an impact on business decisions. Businesses may effectively reach and influence important decision-makers in their networks by encouraging employees to share content. |
By tapping into the various networks of the employees, you achieve not only a wider reach but a more approachable brand as well. This means more interaction in the platform and invigorates the overall LinkedIn marketing strategy.
4. Maximise Your Engagement: Best Times to Post on LinkedIn
Studies show that the best times to post will be during working hours, especially between Tuesday and Thursday, 10 a.m. to 2 p.m.
These are usually the peak activity times for professionals on the platform. Above that, it would help to steer clear from Monday since people are getting back into the groove and Friday since people are mostly winding up for the week.
You can also continue testing and analysing engagement metrics to polish your strategy even more and make sure your content is served to the right people the right way at the right time.
5. Leverage LinkedIn DMs
Did you know that using LinkedIn direct messages can amplify your chances of achieving the desired success?
DMs allow you to easily reach out to potential prospects and start empowering conversations.
Do your best to highlight the profile’s leading characteristics and to learn about the perspective of a given prospect.
After which encompasses a message that sheds light on the purpose of reaching out and the worthiness of the interaction.
Make it brief; shorter messages are perceived much better and the chances of being missed is less.
And most importantly, if such DMs are thought up for engagement, the chances for positive outcomes are greater!
6. Utilise LinkedIn Ads
By using ads you can enhance your LinkedIn marketing efforts to the next level. It will amplify the reach to the most precisely targeted audience.
Advertising on this platform allows using various schemes for advertising such as Sponsored Content, Message Ads, or Dynamic Ads, assisting in narrowing one’s audience down to specific industries, job titles, or simply even companies.
The ad revenue of LinkedIn reached $5.91 billion in 2022 and is predicted to surpass $10 billion by 2027. |
This means that LinkedIn’s comprehensive targeting would allow you to only show your ads to the most relevant professionals and as such, it will generate more qualified leads.
7. Add Posts with Multiple Images
Images are an energy booster for engagement on LinkedIn. This means you can throw a bunch of images into one big post and keep the caption short, and most people will pay attention and engage more.
It should be noted that such posts along with captions short (less than 19 words) show the highest engagement on LinkedIn with 3.85%.
Attached below is the LinkedIn post highlighting a comprehensive case study developed by our experts at Spinta Digital.
- Visuals Reign: Use images, especially collages, as they are great attention-grabbers and comment-producers.
- Brief Captions: Use short and sweet captions (under 19 words) as they seem to work brilliantly for driving engagement.
- Strategic Collaging: Use collages as they can depict stories, display products/services, or they can be integrated as a variety of images in a single post.
8. Boost Your LinkedIn Visibility with the Right Hashtags
Hashtags are one of the golden secrets to getting visibility on LinkedIn. The right hashtag on a post allows it to reach only the best audiences. Ensure the hashtags are relevant to your content, so engagement can be optimal.
Post-analyse and find out which hashtags work for you, and use them frequently. Add industry-relevant hashtags to your index so people can find you when searching.
Also, keep an eye on trending hashtags for fresh content ideas aligned with what is currently hot. Strategically start putting tags and watching your growth on LinkedIn!
9. Strategise LinkedIn Videos
Making good use of LinkedIn for marketing is indeed best done through videos. Uploading native videos on LinkedIn increases visibility, as the platform is fond of native videos.
Video ads on LinkedIn increase conversions by up to 30%, making it a game changer for enhancing or driving sign-ups, inquiries, or purchases.
There should be a very short time for the video (ideally below 2 minutes, to hold the attention of the audience.)
As per sources, completion rates for short videos, especially in the time span of under 30 seconds, are found to be 200 percent more than longer videos, making them highly effective on LinkedIn.
Also, add captions because most people will be watching videos without putting on the sound. Behind-the-scenes footage, customer stories, and live videos are best for building bridges with customers. Always put a call to action at the end to make people engage.
Developing product-specific videos gives a clear yet informative means to showcase important features while seeking prompt action from consumers about purchases or inquiries.
It is imperative to check what works for you in your videos through the analytics and keep on changing your strategy. It is all about creating videos that can stir people to talk and take action!
10. Leverage Unique Strategies for Maximum Engagement
At Spinta Digital, we teamed up with Elior India to differentiate their brand name on LinkedIn by portraying their team, and social responsibility.
We engaged them in content creation about everything from chef’s recipes to employee activity and all CSR initiatives, which helped build positive images for the company and better engagements.
Key Action: One such proposal was the featuring of chefs with their recipes at Elior India enhancing their LinkedIn marketing efforts. This shared an insight into the personal lives and culinary skills of the chefs, and as a result, appealed to a much wider audience on a relational level.
Results: More than just providing a little glimpse into the expertise of the team, this also drove higher engagement—about 6-8%, enhancing the success of LinkedIn’s marketing strategy.
Thus, Elior India was able to gain over 2000 new followers in just a month, which clearly suggests that good content focusing on people and what they are doing can actually pull visibility and conversations.
Conclusion – Take the Next Step with Spinta Digital
Now the time is here to implement these LinkedIn marketing strategies and propel your business forward.
Spinta Digital is the leading digital marketing agency in Chennai and is here to help you build a more refined presence on LinkedIn with increased engagement and valuable lead generation.
Additionally, we’re excited to announce that Spinta is now expanding its reach and is open in Bangalore, Hyderabad, and Mumbai.
Contact us today to formulate a personalised strategy for you based on goals that will provide measurable results. Let’s deliver your brand the full potential of LinkedIn marketing.
