Funnels End. Flywheels Spin Forever.
Traditional funnels assume marketing stops at checkout.
Modern brands know the journey begins there.
1. Funnel vs. Flywheel
|
Funnel |
Flywheel |
|
Linear |
Circular |
|
Focus on conversion |
Focus on retention |
|
Customers = end |
Customers = momentum |
At Spinta Digital, we’ve replaced funnels with Flywheel Marketing Systems — turning every customer into a marketer.
2. The 4 Flywheel Forces
- Attract – Educational, value-driven storytelling
- Engage – Personal conversations (DMs, WhatsApp, email)
- Delight – Exceptional post-purchase experience
- Amplify – Turn loyalty into advocacy
Example:
Cobeing → automated “Skin Confidence” journey → UGC loop → 3× repeat orders.
3. Metrics That Matter
- Referral Rate
- Repeat Order Rate
- UGC Volume
- Community Engagement
Once these grow together, your brand stops needing “launch campaigns.”
You’re in perpetual motion.
Final Takeaway
“Funnels sell. Flywheels scale.”
Spinta builds systems that keep your brand spinning even when ads pause.
