
Building a Trusted Voice for New Age Parents
Our mission was to build Apollo Children’s Hospitals’ social media presence from the ground up,

with a clear focus on reaching new age parents and making pediatric healthcare approachable, friendly, and engaging.










Launched the brand’s social media
presence from scratch
Defined content direction, tone
of voice, and visual identity
Created a structured content calendar focused on consistency and value
Built
Social Media
from
Scratch






