Top 4 Content Marketing Mistakes That’s Costing You $$$ and What You Can Do About It

Content marketing is a powerful way to reach customers, build relationships and increase sales. By harnessing the power of quality content, you can attract, engage, and retain an audience! This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell. But if you’re not […]

The psychology of buyer decision-making & how to optimize your content marketing to influence it

A Buyer’s decision-making is highly influenced by their behavior and psychology as a consumer. The science behind how and why consumers buy certain products and services is called consumer psychology. It is the reason why a sneaker with a Nike swoosh is valued over the one without it. It’s the reason why people wait 3 […]

The Benefits of Content Repurposing: How to Get More Mileage Out of Your Existing Content

You know the feeling—you’ve worked hard to create content for your company, only to see it get lost in the sea of digital noise. It doesn’t have to be this way! By repurposing content, you can maximize the impact of your existing materials and get more mileage out of them than ever before. Content Repurposing […]