What is Online Advertising? An Introduction to Online Advertising
In today’s digital age, online advertising is more crucial than ever. It is not surprising that mobile ad spending is expected to reach almost $500 billion by 2024, which is quite a notable growth from the $276 billion spent in 2020. Unlike traditional print or broadcast ads, online advertising allows for precise and real-time targeting, […]
How to build your FMCG branding strategy?
The modern mass marketing approach with respect to FMCG has always been challenged by ever evolving scenarios and technologies. The marketing strategies have been reshaped then and now by consumers’ expectations and experiences. What used to be valued before is no longer exciting and is far off from reality. Digital marketing has taken over the […]
Google’s Search Console August 2024 Update | Understanding How AI Overviews Are Logged
If you’ve been keeping an eye on the latest updates from Google, you might’ve seen the news about the recent Google Search Console update and AI Overviews. If not, no worries, we’re here to break it down for you Google recently shared an important clarification about how AI Overviews are handled in Google Search Console’s […]
What to Expect When Working with a Digital Marketing Agency?
Feeling overwhelmed by the digital jungle? You’re not alone. With countless platforms, algorithms, and trends, navigating the online world can feel like trying to solve a complex puzzle. That’s where a Digital Marketing Agency comes in. Digital marketing agencies are your trusty guides through this digital wilderness. They simplify the process and help you make […]
5 Signs You Need to Hire a Digital Marketing Agency (and how to find the ideal one)
Running a business feels like a rollercoaster. You wear many hats – CEO, Senior Manager, Social media whiz, and even a content expert (we get it). But digital marketing can leave you confused in a sea of algorithms. In-house digital marketing can quickly turn into a tricky, time-consuming process. As a Digital Marketing Agency, we […]
Why is it important to identify and narrow down your target audience?
As a social selling expert, the first thing that I would ask my prospect is “Who would be your target audience?” While some are clear about what they want and who they want to reach, I’ve noticed a lot who falter in narrowing down their target audience. Although you have a great product and a […]
What is SEO and Why is it so important for businesses
SEO is a critical component of digital marketing that helps businesses increase their online visibility, reach their target audience, and generate more leads and sales. Businesses can boost their website’s visibility in SERPs, strengthen their online reputation, and gain an edge over the competition by employing a solid SEO strategy. SEO is a strategy that […]
Top Digital Marketing Trends For 2025
Are you wondering what the latest digital marketing trends for 2025 are? You’ve come to the right place! Despite the AI twists of recent years, the fundamentals of effective digital marketing still remain the same. The key lies in understanding that people are still people, and their journey remains at the heart of successful marketing. Why […]
Top 4 Must-Have SEO Tools for Beginners
Just Google Searching for SEO tools makes one feel overwhelmed as there are hundreds, if not thousands of websites with a zillion opinions on the subject. We’ve all been there, haven’t we? Spending a ton of time researching the best SEO tools, and getting drowned on Google’s page 7? Sounds relatable much? And chances are, […]
Top 4 Content Marketing Mistakes That’s Costing You $$$ and What You Can Do About It
Content marketing is a powerful way to reach customers, build relationships and increase sales. By harnessing the power of quality content, you can attract, engage, and retain an audience! This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell. But if you’re not […]
