How to build your FMCG branding strategy?
The modern mass marketing approach with respect to FMCG has always been challenged by ever evolving scenarios and technologies. The marketing strategies have been reshaped then and now by consumers’ expectations and experiences. What used to be valued before is no longer exciting and is far off from reality. Digital marketing has taken over the […]
Branding 101: What is branding and why does it matter?
Brand, what this word ignites in your mind? An experience, a visual, colours, some story, some characters that ruled the brand story, a catchy logo, or maybe a cheeky tune or a line that didn’t leave your tongue humming all day long. A brand is the sum total of all these elements that is perceived […]
The Power of Emotional Branding: How to Connect with Your Customers on a Deeper Level
As the sun began to set, Sarah sat in her car with tears streaming down her face. She had just left the mall, feeling more lost and alone than she had ever felt. She’d been looking for the perfect outfit for her upcoming job interview, but nothing seemed to fit or make her feel confident. […]
Personal Branding: Why is it important to brand “yourself” for your company?
A Hollywood powerhouse, Ellen DeGeneres is an epitome in acing personal branding. She is said to be currently worth $70 million a year in income. All this from effortlessly showing the world the “person” behind the brand and being loved for it. The only difference between business branding and personal branding is the human element. […]
Personal Branding: Going From Zero To Hero
Gone were the days when only celebrities like Actors, Musicians, Athletes, and Business magnets had personal brands and dominated print and media. Now, everything has changed and anyone willing to put their time and effort to build their niche can and will become a ‘Thought Leader’. However, that’s not going to happen overnight. If you […]
Overcoming the Horn effect: A Story of Building a Successful Business Based On Consumer Psychology
As consumers, we are constantly making judgments and decisions about the products and services we encounter. However, our decision-making is often influenced by a range of psychological factors that we may not even be aware of. One of these factors is the Horn effect, a cognitive bias that can have a significant impact on how […]
Leveraging on the importance of personal branding for branding your business
Personal branding is a concept that has slowly gained momentum among brand owners and managers over the years. At some point in life, we all had come across personal branding, but have hardly given a thought about investing in it. Though few might consider and develop an interest in personal brand building, not many are […]
Brand Storytelling: How to Use Stories to Build a Strong Brand Narrative
Are you looking for ways to create a strong brand narrative that truly resonates with your target audience? Well, you’re in luck, because we’re about to dive into the world of brand storytelling and look at how to use stories to create a strong and authentic brand identity. As consumers, we’re constantly surrounded by ads […]
