Have you been contemplating what truly sets a small business’s website apart? Regardless if you have a new website built for your startup or are revamping the old one, a website with a good design makes prospects trust you, which in turn increases brand identity and conversions.
In this post, we are going to list out 8 business-friendly website inspiration ideas that can unleash the creative power of your design to transform your brand from average to awesome over your competitors. Let’s begin!
Why is website design important for small businesses?
1. First impression: Needless to say, first impressions are of utmost importance. Web design ideas are your first point of contact with prospective customers. A well-structured website creates an impression and leaves your target market feeling positive about doing business with you.
The design of a website influences 94% of first impressions.
2. Your website speaks much for credibility and reliability: A well-compacted, modern-looking website says a lot about the professionalism of your firm. Web design ideas help you in establishing your position with credibility in your niche.
Credibility Issues: 75% of a company’s credibility comes from the design of its site.
3. Enhanced user experience: A flawless website layout is convenient for navigating visits, and they are a seamless transition through your pages. Experts claim that well-crafted web design concepts lower the bounce rate and ensure the conversion of visitors into leads or sales.
4. Ensure a mobile-friendly website: With an upsurge of people doing their browsing on mobile devices, it is essential that your website passes the mobile compatibilities so as not to lose customers who prefer browsing on their mobile devices. Ensure that your web design ideas comply with mobile design standards and offer other competitors several website inspiration ideas.
5. SEO-enhanced design: Great web design ideas take into account search engine optimization (SEO). Creating a website with SEO best practices enhances the possibility of that page ranking higher on search engines, thus reaching more potential customers.
38% of website visitors leave because of bad design and content.
Web Design Ideas of Spinta Digital: Crafting Digital Experiences That Inspire
We all strive to inspire great web design ideas that will leave a lasting impression, driven by our unique brand needs and goals. We have had the pleasure of working with a number of brands at Spinta Digital to make their online presence engaging and achieve functional website ideas. Here’s a look at the work we’ve done, showcasing some of our most website inspiration ideas.
1. Radheys
Radheys is a premium e-commerce boutique, offering clothes for every occasion like lehengas, sarees, gowns and a lot more.
Upon the arrival of Radheys– to get recognised as a trendy brand doing premium, quality clothing at an affordable price point, they wanted top level visibility, to get their target audience to buy and engage.
Strategies:
- Social Media Discovery: We built their social media footprint on a platform with an enthusiastic community of influencers by means of fashion enthusiasts.
- Website Relaunch: We drafted the web design ideas and revamped it as a key driver for the conversions by improving convenience and understanding the user intent.
- Automated Marketing: We set up their automation campaigns following consumer data to personalise the right message at the right time to their audience.
2. Curapod
We worked with Curapod — an advanced pain management device for non-invasive targeted treatment of several musculoskeletal conditions. We created a responsive and user-centric website design, showcasing all of what’s unique about the device. Our strategies are as follows:
- Website Design & Ideas: From great website design ideas that delivered easy messaging & navigation (so customers could easily be told about the product and its value). The website further offered a frictionless experience for shopping, driving customers to convert and begin on their Curapod Pain Relief path.
- UGC (User Generated Content) Videos: We integrated UGC videos into the strategy to generate trust and credibility with customers, who might be hesitant to buy. Users shared their experiences with Curapod in the form of videos by sharing real-life testimonials. This allowed us to illustrate the device’s actual utility in terms of use at helping people, and provide an example of how its benefits presented in a personal way.
3. Her Amora
With Her Amora (a lingerie brand), our web design ideas were to produce a stunning brand experience. Our strategies implemented are as follows:
- Sophisticated minimalism: We decided to use a minimalist design to exude elegance. It allowed the products to speak for themselves with minimal distractions, and all eyes would be on the delicate details of the lingerie.
- Colour Palette: We went for an elegant colour palette that was refined such as white, green and soft neutrals that reflect the brand and its status. These are the colours of class and luxury, which resonates with Her Amora.
4. Sugar For She Is
We at Spinta Digital were privileged to work with Sugar For She Is, a D2C, digital-driven fashion jewellery brand (necklaces, bracelets, and more) with style and an eye for detail. We helped bring them up digitally with unique website design ideas, nurturing them along with their brand growth.
We implemented a bespoke plan that consisted of:
- Creative Web Design Ideas: We designed and implemented original website styles that exuded the sublime decadence of their jewellery line. It aimed to enhance user experience, with user-friendly navigation and majestic images to illustrate their products beautifully.
- Photoshoot & Visual Storytelling: To accentuate the intricate details of jewellery, our team arranged for a professional photo-shoot. These images were used throughout the brand website and social media full scale giving it a unified look.
5. Classmate Pulse
Developed a website for Classmate Pulse at Spinta Digital, a perfect blend of creativity and functionality. We designed an attractive user-friendly platform that was the perfect host to their fun contest and brand merging into one, thus, creating a better digital experience for users. The strategies we implemented are as follows:
- Web design ideas: A website was created specifically for Classmate Pulse in accordance with their branding and theme.
- Easy navigation: We ensured to keep the site navigation friendly, keeping visitors engaged and matching their user intent.
- Event Integration: Included features for contest registration, submissions and voting to make the event seamless.
6. Decorise
Spinta Digital partnered with Decorise and made a premium minimalist site that echoed their elegant high-end decor products. The strategies we implemented are as follows:
- Minimalist Design: Inspired by the brand’s philosophy of comfort and elegance, muted tones and gold accents were used to create a luxurious yet approachable appearance.
- Logo Integrations: The logo was incorporated, inspired by a rocking chair and ‘D’, to establish brand consistency and provide a unique touch throughout the site.
- Easy Navigation: We ensured ease of navigation, provided high-quality images of the products, and attained responsive web design ideas for a smooth shopping experience across devices.
Outcome: The end product was a clean, user-centric site that took their premium brand image up several notches, resulted in enhanced user engagement and conversions, and enabled Decorise to establish a digital presence that truly reflects the quality of its products.
7. Taikaaz
With Taikaz being a very natural and healthy snack-filled brand relevant in terms of wellness, Spinta Digital covered the entire gamut of digital marketing support to help scale their online and offer an experience as per customer bought.
Our contributions are as follows :
- Website Design & Development: We designed and developed an easy-to-use, visually appealing website on which we could show Taikaaz all of its natural snacks.
Our web design ideas sought to attract a health and freshness vibe coupled to the branding channels essential look of wellness. The site was created to be convenient for both browsing and shopping, steering customers towards choosing Taikaaz for guiltless snacking at any time.
8. Poetry & Grammar
At Spinta Digital, we were delighted to have the opportunity to work with a distinctive brand called Poetry and Grammar, which celebrates the art of language and creativity.
Each of us worked closely to bring the digital existence to life via website design, inspired by their literary spirit and artistic vibe. Here’s how we contributed:
- Web Design Ideas: We crafted creative design combined with a user-centered approach, right from the fonting to layouts. The site was created to exemplify the essence of poetry and storytelling, and make it easy for users to navigate in an enjoyable way.
9. Springs
At Spinta Digital, we started working with Springs, dedicated to providing the best quality water solutions. Springs manufactures a range of products from bubble tops to packs, with an assurance of purity and freshness. We strategised the following services:
- Creative media: Led by professional media shoots, our team worked to capture the essence of their brand subconsciously held up in those clean and fresh water products. We developed visually engaging yet easy-to-use web design ideas that helped connect with Springs’ central tenets of quality and reliability.
- Marketing strategy: We also created marketing collaterals and online social media assets to present a coherent brand experience, connecting Springs with its client and differentiating them within the competitive landscape of water solutions.
Transforming brands with Spinta Digital’s web design ideas
At Spinta Digital, we set about transforming brands through creativity and innovation. From web design to digital marketing, we have had the privilege of assisting several reputable brands in striking a balance between enhancing their online presence and ensuring its sustainability.
Whether revamping the website, social media marketing, or creating the most confident packaging, let us translate your ideas into reality.
Are you ready to elevate your brand?
Contact us for a consultation today, and let us create a digital experience that will engage your audience and spur growth.
