D2C Marketing: 5 Effective Tactics to Drive Ecommerce Engagement
D2C brands are companies that directly sell their products to customers without the involvement of middlemen. The growing presence of social media has imploded the shopping funnel and has offered D2C brands to build a strong base by directly connecting with potential prospects. Nike adopted the D2C approach by selling products directly to consumers through […]
A Comprehensive Guide to B2B E-Commerce
The Rise of B2B E-Commerce With the rise of business buyer expectations, B2B E-Commerce is becoming even more sophisticated. Indeed, for many B2B firms, e-commerce is still one of the best investments. In a similar way, most of the leaders in the e-commerce industry opine that within two years, more than fifty percent of the […]
Complete Guide to Instagram Video Formats
Instagram video is the most used content format, given the recent surge of content creation and creators. Different types of Instagram video formats are Instagram video, Instagram Story, Instagram Reels, and Carousel videos. It is important to understand how different instagram video formats work and what keeps the audience engaged in your content. Here is […]
Building an Effective Email Marketing Strategy for Tourism and Hospitality Industry
Did you know that for every $1 spent on email marketing, the average return is $42? Even in the social media age, Email marketing remains one of the most powerful tools to drive engagement and revenue. This is possible only when executed with a clear strategy. In Tourism and hospitality, email marketing can be overwhelming […]
Modern Marketing Map for Customer centric Success
What is customer centric marketing? In this competitive landscape, it is essential for brands to embrace modern marketing strategies that enhance user’s experience and make their brand stand out among others. Audiences are no longer satisfied with the product or service, as they demand a personalised and seamless experience in terms of offerings, value-added services, […]
Keep momentum post Cyber Week to win this holiday season
Are You Prepared for Holiday Season Success After Cyber Week? As Cyber Week draws to an end, numerous companies see a spike in sales and interaction with customers with the help of their retail marketing strategies. Yet, the difficulty is in keeping that drive going during the holiday season. In this blog, we will help […]
AI Tools for Social Media Managers
What if you could avoid tedious hours performing similar tasks and focus more on deriving captivating content that resonates with your audience? AI tools are your go-to destination for top-notch social media management strategies. AI tools help to automate repetitive tasks, analyse engagement trends, and spark ideas for your next viral post. Want to learn […]
Effective Social Proofing Strategies
What is Social proof? Social proof is one of the most proven strategies used by marketers for their e-commerce or retail brands. Gaining the confidence of prospective clients is a critical determinant for companies aiming to expand their operations. The concept of social proof, which suggests that users tend to emulate or follow the actions […]
7 Advantages of using Social Media Marketing for your E-Commerce Business
The dynamic pairing of social media and ecommerce offers many advantages and has changed the way retailers interact with consumers. With online shopping soaring multifold, social media has become inevitable for every ecommerce business that wants to reach its scattered target audience. The winds of change in this direction have brought a new social wave […]
How to Use Hashtags Effectively on Social Media?
Do you ever wonder why one post goes viral while others hardly notice? The key often lies in the use of hashtags. More than just the latest trend, hashtags have been proven effective in enhancing the ‘visibility’ and ‘engagement’ of content across social media platforms. How do you use hashtags successfully so that your voice […]
