Client Overview:
Custom Swanky Socks
Custom Swanky Socks is an innovative fashion brand known for its custom-made socks across the top countries.
What’s the Campaign Objective?
Their goal was simple and clear.
Improve the number of ranked keywords and positions (that will create visibility)
Get us more relevant organic traffic (that will trigger purchases)
Target more countries, including the US, UK, Canada, NZ, and Australia (which will expand their market)
Wondering what we have done to make it happen. Let’s move on to the strategy we have come up with.
Our Strategy?
| Category | Crucial Task | Impact Level |
|---|---|---|
| On-Page SEO | Done Keyword Mapping | High |
| Meta Tag Updates (Titles, Descriptions, ALT tags) | High | |
| Product Page Content Suggestions, targeting different countries (AU, NZ, US, UK) | High | |
| Implemented internal linking strategy | Medium | |
| Technical SEO | Broken Links Fixes & Redirection Suggestions | High |
| Hreflang Implementation (AU, NZ, US, UK) | High | |
| Optimized the page load speed | High | |
| Webmaster / GSC Error Fixes | High | |
| Implemented relevant schema types to improve the relevance & ranking | High | |
| Content SEO | Published new blogs and localised for each location | Medium |
And the Result Skyrocketed!
- We scaled ranked keywords by 949% (including AI ranking)
- We scaled total users by 213%
- We scaled new users by 209%
- We scaled the organic session by 204%
All these were done in a span of one year.
Rise in ranked keywords - from 184 to 1931 (+949%)
(November 2024 - November 2025)
In one year, we scaled the number of ranked keywords from 184 to 1931.
Below are the attached screenshots of “where we started” and “how it’s going.”
User Acquisition Report in GA4
(Nov 2023 - 2024 Vs Nov 2024 - 2025)
Below are the improved metrics of the traffic acquisition report.
Session improved by 204%
Session improved by 204%
Session improved by 204%
Traffic Acquisition Report in GA4
(Nov 2023 - 2024 Vs Nov 2024 - 2025)
Below are the improved metrics of the traffic acquisition report.
Session improved by 204%
Engaged session improved by 176%
Active users improved by 198%
Growth in AI Search Visibility
(November 2024 - November 2025)
Improving AI visibility was also their goal when the AI-powered platforms, like ChatGPT, started making waves.
And it never goes out of our radar.
Here’s the improvement, showcasing the improved site presence across ChatGPT, Perplexity, Copilot, and Google AI Overviews.
- Improved AI visibility score from 0 to 16.
- Increased the number of cited pages from 0 to 170 across different platforms.
The Takeaway
What happened with Swanky Socks shows how powerful a full-stack SEO strategy can be for international brands.
Their hassle-free support is also the reason that we were able to pull off this result.
