Building a Trusted Voice for New Age Parents

Our mission was to build Apollo Children’s Hospitals’ social media presence from the ground up,

with a clear focus on reaching new age parents and making pediatric healthcare approachable, friendly, and engaging.

Launched the brand’s social media
presence from scratch

Defined content direction, tone
of voice, and visual identity

Created a structured content calendar focused on consistency and value

Built

Social Media

from

Scratch