Transforming
Healthcare
Branding for
MJ Naidu
Hospital
Transforming
Healthcare
Branding for
MJ Naidu
Hospital
MJ Naidu Super Specialty Hospital has been a beacon of orthopaedic excellence in Vijayawada for over 38 years. With a team of 10 world-class orthopaedic surgeons and more than 200 dedicated professionals, the hospital has performed over 50,000 surgeries, positively impacting over 250,000 patients. Renowned for its patient-centric care, MJ Naidu Hospital specializes in delivering customized orthopaedic solutions.
Our Strategy
Our mission was to position MJ Naidu Hospital as the leading authority in orthopaedic healthcare by enhancing its brand presence across digital and offline platforms.
Key Initiatives
Social Media Marketing
Content Creation:
Highlighted success stories, advanced
treatments, and patient testimonials through
visually engaging posts, reels, and videos.
Content Creation:
Highlighted success stories, advanced treatments, and patient testimonials through visually engaging posts, reels, and videos.
Interactive Engagement:
Educational content focused on orthopaedic
health to spark meaningful conversations and
build trust.
Interactive Engagement:
Educational content focused on orthopaedic health to spark meaningful conversations and build trust.
Instagram and Facebook
within 3 months.
Higher
engagement
shares, and inquiries.
Key Initiatives
Paid Advertising
Ad Campaigns
Focused on specific services like surgical treatments and success stories, leveraging demographic segmentation.
Video & Case Studies
Showcased advanced procedures to highlight expertise.
Increased appointment bookings
through well-placed ads and boosted visibility in key target regions.
Key Initiatives
Digital & Print Collateral
Key Initiatives
SEO & Blogs
Ad Campaigns
Strengthened the hospital’s position as an educational hub for orthopaedic knowledge.
Doctor Campaign
A professional photoshoot featuring the hospital’s expert surgeons added a human touch to their branding. Highlighted the doctors’ dedication and expertise across marketing channels.
Ad Campaigns
Strengthened the hospital’s position as an educational hub for orthopaedic knowledge.
Enhanced patient trust and improved brand relatability.
Impact
Enhanced Brand
Awareness
A significant boost in visibility through robust digital campaigns and AR experiences.
Increased Patient
Engagement
Higher social media interactions, web traffic, and appointment bookings.
Trust &
Credibility
Professional designs, high-quality content, and personalized campaigns solidified MJ Naidu’s reputation.
Innovation
The first-ever AR launch became a major milestone, showcasing the hospital’s leadership in both healthcare and branding.
MJ Naidu Super Specialty Hospital continues to lead the
orthopaedic healthcare space with its strong foundation in
digital innovation and a future-ready brand identity.
