In the rapidly evolving digital landscape, AI tools are revolutionising the development of social media content and how marketing strategies shape the future in the digital domain.
Establishing consistency is essential for gaining a competitive advantage. In this blog, we will explore how AI tools can enhance your brand’s visibility through content generation, video production, and sentiment analysis, thereby providing a deeper understanding of your audience.
Let’s begin!
The Importance of AI Tools in Social Media
1. Streamlining content creation and curation
Boost your brand’s visibility with one of the renowned AI tools and make content production more efficient, from creating compelling blog posts to captivating captions, giving you an advantage over competitors. Use AI algorithms to perform the following:
- Suggesting content curation ideas: AI tools can recommend ideas for content creation that can help your brand stand out among others. You can propose engaging text, video, or images to make it more appealing to the audience with the help of AI algorithms.
- Influencer marketing: AI tools can collaborate with influencers for specific marketing campaigns, and enhance engagement rates and reach through informative content.
| As per SalesLoft and the Marketing AI Institute report, 71% of marketers use AI tools automation and in the next few years, over 25% of the workforce is expected to be intelligently automated, according to 78% of poll participants. |
2. Improving audience interaction and engagement
Conversion is the core foundation of a dedicated virtual community and enhancing audience engagement is pivotal for any company. With the help of AI tools you can perform the following:
- AI Chatbots: The smart chatbots and AI tools help users to navigate through the platform, satisfy their queries, and offer 24/7 customer support enabling them to have a great user experience.
- Sentiment analysis: It involves text and feedback which helps to gauge the feelings and queries of the target audience. The AI tools enable companies to engage with followers, enhance conversions, and enhance engagement rates.
- Customised content: Leveraging AI tools helps to track user actions, and tailor content suggestions and scheduling times, which potentially leads to enhanced engagement and sharing.
3. Data-driven insights for strategic decision making
AI tools analytical capabilities are a game changer for several businesses as they can elevate your marketing strategies as per the following:
- AI tools track engagement metrics like shares, comments, bounce rates, and click-through rates which can help you identify the key performance indicators and campaign performance which offers valuable insights to understand what works for the brands.
- By analysing past performance data, AI tools can predict future trends, and suggest strategies to foresee competition.
Top 7 AI Tools for Social Media Managers
1. Sprinklr
With Sprinklr, one of the renowned AI tools, you can expedite the process of creating social network postings. With the use of content curation technologies, it locates and distributes pertinent content more quickly.
Key features: Sprinklr’s AI-powered smart approval function enables campaign managers to accept the content, and streamline the scheduling strategies which
Social listening: This is one the commonly used and recommended AI tools which has features inbuilt that predict future trends, brand mentions, and customer sentiment which help brands to understand audience perception and search intent.
Collaboration tools: It facilitates collaboration with several tools for viewing brand calendars, and task assignments, for improving workflow efficiency. It is also integrated with CRM software for effective database management and smooth execution of marketing efforts.
2. Canva
Enhanced content creation: Canva is one of the best AI tools, known for image generation and its super user-friendly interface comprising an array of templates for managers to create engaging and intriguing posts.
Collaboration features: It is facilitated with real-time collaboration capabilities which let stakeholders provide insightful feedback and insights.
Effective content scheduling: You can streamline your workflow by designing and scheduling posts in one location with the help of its smart features.
Performance tracking: Managers can determine which images perform best and combine analytics tools with their designs to make changes and enhance performance.
3. Lumen5
It is a renowned video creation platform that uses AI tools to create engaging video content, and reworking textual content for enhancing reach in terms of storytelling.
User-friendly interface: This is one of those AI tools that features an intuitive drag-and-drop functionality, allowing users to enjoy their video editing experience at ease.
Extensive media library: Managers can access a vast collection of millions of images, professionally crafted templates, and exclusive music tracks to elevate their video projects.
Branding projects: Users can seamlessly integrate brand logos, colours, and fonts using preset formats, facilitating straightforward sharing. Additionally, built-in analytics and key performance indicators enable the monitoring of video performance for optimal effectiveness.
4. Buffer
It is one the powerful AI tools that ensures a consistent online presence without the need for manual updates, thus making social media activities easier.
Intuitive Dashboard: It is one of the top-notch AI tools that features an intuitive interface that enables the management of multiple accounts from a single location.
Content Planning Calendar: Users can effectively organise and modify publishing timelines by overseeing and visualising content through a calendar format.
5. Hootsuite
Efficiently manage your marketing activities with this tool, which offers a unified dashboard and integrates with various apps and tools to improve efficiency and simplify your workflow.
Content Schedule: The social media management tool features an easy-to-use calendar layout that allows you to organise your social media content for better visibility and interaction.
Instant Insights Dashboard: You have access to essential performance tracking metrics like engagement levels to assess and review your marketing efforts.
Brand Monitoring Tools: Monitor industry developments, track mentions of your brand, and analyse keyword trends to stay up-to-date and responsive.
6. Ocoya
Write your content with AI algorithm: With these features in these AI tools you can generate marketing text for social media posts or blogs in 26 languages.
Advanced 30+ Integrations: Gain access to advanced features and a vast array of image or video templates, within the dashboard powered by AI algorithm.
Strategic Collaboration: Access partnerships with experts on Fiverr and Upwork to enhance your social media management experience with Ocoya.
7. Publer
It is a go-to social media management tool for effective analysing, and scheduling of your social media posts from the same spot.
User-friendly interface: It is one of the most commonly used AI tools with powerful features and interface that help to craft, preview, and schedule social media posts with ease.
Performance monitoring and evaluation: Assess the key performance indicators at your fingertips and enhance your engagement data to gain a competitive edge in terms of marketing efforts.
Final Thoughts
We hope the above-listed pointers gave you valuable insights on several AI tools for managers to amp up their marketing efforts.
We at Spinta Digital are equipped with social media experts who have wide knowledge of how to collaborate with AI tools and ensure the brand has a competitive edge over others.
FAQs
1. Which AI tools is best for social media?
Several AI tools are present like Canva, Sprinklr, and Hootsuite, which can help you in creating marketing assets, social listening, video generation and customer sentiment analysis.
2. What is the future of AI tools in social media?
As AI is being a game changer it is anticipated that AI tools with its enhanced personalisation features can help in crafting engaging content, and create unique ideas which resonate user intent.
3. Can AI tools monitor social media?
AI monitored sentiment analysis can help to assess the data , understand the customer demographics, their taste and preference which can help the brand elevate it’s online presence or visibility to gain an edge over others.
