What is User Generated Content?
Want to incorporate strategies that turn out to be a game-changer for your business?
User generated content on Instagram has proved to be one of the exponential reasons for businesses to gain an edge over others as it boasts the highest engagement rates among other social media platforms.
It comprises text, images, videos, or reviews created by genuine users based on their experiences and feedback, which can capitalize on your brand’s authenticity and credibility.
Did you know?
User-generated content on Instagram posts gets 70% more likes and comments than those that are solely promotional.
Let’s dive into the guide to unravel strategies of UGC marketing on Instagram.
How To Get User Generated Content for Instagram?
- Host Contests and Giveaways
Hosting intriguing contests and giveaways is a great method to stimulate user-generated content. Offer enticing prices and recognition to users for great submissions.
If you want to boost your customer loyalty, incorporating user-generated content will build a bridge between the brand and customers.
When you encounter user-generated content that reflects your brand’s identity, it is advisable to obtain permission from the creators before sharing their work on your account.
Providing appropriate attribution and acknowledgment significantly contributes to fostering a positive environment for user-generated content.
- Encourage Reviews and Testimonials
Consider this: when audiences come across genuine reviews from real users, it makes your brand seem more approachable and reliable.
Start reaching out to your customers for their opinions after they buy something. A quick follow-up message can make a difference!
Approximately 82% of respondents state that after viewing user-generated content (UGC) from a friend or acquaintance, they have considered purchasing a new product.
- Leverage Influencer Partnerships
Pick influencers who genuinely connect with your brand and let them share their real experiences with your products.
Just think about it—your brand could reach a fresh audience through someone they already trust! This goes beyond just marketing; it’s about creating a community. So, find the right fit and see your engagement skyrocket!
User-generated content (UGC) on social media has been shown to generate 70% more interaction on Instagram than standard paid commercial advertisements.
- Use Polls and Questions in Stories
Check out the awesome world of polls and questions on your Stories which comprise user-generated content! You can throw out questions like, “What’s your top product feature?” or “Which new launch are you most pumped about?”
It’s not only a great way to get people involved; it’s also a way to let your audience know their opinions matter. And when you share the results, it builds that bond and keeps them coming back for more!
How to Use User-Generated Content for Instagram?
- Create UGC Highlights for Easy Access
Want to showcase your follower’s love? You can create a highlight of customer reviews, or product spotlights and it serves as social proof for others and motivates them to join the community.
- Engage with UGC in Stories
Highlight user-generated content by utilizing Instagram Stories. Share your customers’ stories and posts that mention your brand, and spice them up with fun additions like GIFs, music, or stickers.
You can also engage your audience by creating polls or asking questions related to the content. This approach not only shows your appreciation for the community but also motivates others to share their own experiences.
- Incorporate UGC Ads
Show authentic photos and testimonials from your customers in your ads to make your brand feel more relatable and trustworthy. Research indicates that users connect better with genuine experiences instead of slick marketing.
Featuring user-generated content in your campaigns can amp up engagement and increase conversions. So, tap into that authentic energy and let your community share their stories!
User-generated Content Examples
A. Coca-Cola
Its Share a Coke campaign generated a huge buzz among the audience as it had the most intriguing user generated content campaign.
The campaign was performed across Australia where they decided to print the names of 150-200 males and females on the bottle which sparked engagement among the audience to share the coke bottles with their loved ones.
Their personalized strategy was flooded on social media platforms, with millions of people sharing their photos with their customized bottles.
B. Glossier
Known for its customer-first philosophy, glossier is a cosmetic brand that uses user-submitted images and narratives to highlight its collection of reasonably priced skincare products.
Glossier shares individual customer pictures on social media instead of typical model shots, which helps to create a more relatable and genuine brand image.
Thousands of customers used the #MaskForce hashtag in their photos when the Mega Greens Galaxy masks first came out, which enhanced interaction when Glossier published the images.
Final Thoughts
In conclusion, user-generated content is revolutionizing how brands connect with their audiences on Instagram.
Businesses may boost their credibility and increase engagement by using the power of genuine users’ true experiences.
At Spinta Digital, our goal is to assist you in putting these trends into practice so that your brand not only becomes noticeable but also becomes a vibrant community.
So what are you waiting for? Join us to collaborate and improve your social media strategy by utilizing UGC!
FAQs
- What is user-generated content (UGC)?
User-generated content (UGC) is any content—pictures, videos, or reviews—that is produced by actual users and showcases their interactions with brands. - How can I support Instagram UGC?
By holding competitions, asking for reviews, and interacting with users through surveys and queries in Stories, you can promote user-generated content (UGC). - How can I encourage users to create UGC videos for my brand?
A: Showcase your clients’ videos on your profile, hold contests, and provide rewards.
